Hong Jiu Embalagem para Bebida Destilada by Tian Sheng Cheng

Hong Jiu Embalagem para Bebida Destilada by Tian Sheng Cheng is a highly esteemed winner of the very prestigious 2026 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2026

Hong Jiu Embalagem para Bebida Destilada

by Tian Sheng Cheng

Client: Shenzhen Jinjia New Intelligent Packaging Co., Ltd.

A' Design Award de Prata Winner in Embalagem Category

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Verified Award Winner
Verify Award Status for #177863

View at A' Design Award Press Release Award Badge

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The Design

About Hong Jiu Embalagem para Bebida Destilada

Hong Jiu é uma embalagem-presente para o baijiu, uma aguardente chinesa de alto teor alcoólico. A garrafa assume a forma de uma tradicional ponte em arco chinesa e é feita em vidro cristal de alto borossilicato, escolhido pela sua transparência e resistência ao impacto. Um telhado metálico dourado, produzido por fundição de precisão em cera perdida, e padrões em cloisonné de nuvens, grous e flores decoram o topo. Ao abrir a tampa, o interior desdobra-se como uma pintura de paisagem por detrás da garrafa. A bandeja funciona igualmente como suporte expositor, permitindo que a garrafa seja conservada como um objeto decorativo de secretária.

The Recognition

About the A' Design Award de Prata

Hong Jiu Embalagem para Bebida Destilada conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Hong Jiu Embalagem para Bebida Destilada seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Hong Jiu Embalagem para Bebida Destilada é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a strong liquor (baijiu) from Huangshan. The bottle design breaks tradition by using the shape of a Chinese arched bridge to show its cultural roots. When you open the gift box, it unfolds like a landscape painting that matches the bottle's bridge design. The product tells a story about scenery, architecture, and liquor, making it a special way to share Huangshan's culture and Huizhou craftsmanship.
Dimensions & Packaging: The bottle has a diameter of 250 millimeters and a height of 180 millimeters
Production Technology: We use high-borosilicate crystal glass (or K9 optical glass) for the main body. It offers exceptional clarity, strong impact resistance, and high heat resistance, perfectly meeting the display and safety requirements for premium liquor packaging.
Design Challenge: The three core components, including the gilded roof, cloisonné parts and glass bridge body, need to be accurately assembled with snaps. It is necessary to ensure stable and firm structure without looseness, as well as easy opening and disassembly. At the same time, assembly gaps should be avoided to affect the overall aesthetic effect, which puts very high requirements on mold precision and assembly tolerances.
Research: Inspired by traditional Chinese arch bridges and Chinese aesthetics, this design focuses on cultural expression and experiential innovation for high-end liquor packaging, creating an integrated solution that combines artistic value, practical function, and cultural heritage.Drawing on cultural symbols such as traditional Chinese roof eaves, cloisonné patterns, and landscape imagery, the top features a gilded metal roof component made via precision lost-wax casting. Paired with cloisonné cloud, crane, and flower patterns, the design merges intangible cultural heritage craftsmanship with modern manufacturing technology, balancing premium texture and mass production feasibility.
Inspiration: This design combines the beauty of Huangshan's mountains, Huizhou architecture, and liquor culture. Using "rainbow" as the main idea, it connects two aspects: 1) The rainbow in nature (the beauty of Huangshan's misty clouds), and 2) The rainbow in architecture (the shape of traditional folk bridges). The clear, rainbow-like color of the liquor matches the fine details of Huizhou buildings and the elegant style of baijiu, creating a visual symbol that tells a poetic story with cultural meaning.
Project Duration: The project started in April 2025 in SHENZHEN and finished in August 2025 in SHENZHEN
Operation Flow: When the lid is opened, the arch-shaped liquor bottle is fully displayed. Its transparent glass body, gilded traditional Chinese roof, and cloisonné crane patterns create a "scene within a scene" effect with the landscape painting on the lid. Users can view every detail of the packaging from 360 degrees for an immersive first visual experience. The tray can also be used as a display stand, turning the bottle into a desktop ornament and giving the packaging a second life.