Pinar Nature Blend Embalagem de Bebidas by Burkan Ciftciguzeli and Ibrahim Gulbas

Pinar Nature Blend Embalagem de Bebidas by Burkan Ciftciguzeli and Ibrahim Gulbas is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2026

Pinar Nature Blend Embalagem de Bebidas

by Burkan Ciftciguzeli and Ibrahim Gulbas

Client: B12 Creative Branding

A' Design Award de Bronze Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #178481

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Colors

The Design

About Pinar Nature Blend Embalagem de Bebidas

Pinar Nature Blend é um projeto de embalagem para uma família de bebidas de origem vegetal. O design aplica uma arquitetura visual simples, moderna e holística à categoria de bebidas à base de ervas. Tons naturais são combinados com elementos ilustrativos e imagens fotográficas do conteúdo. Uma hierarquia clara ajuda os consumidores a reconhecer rapidamente cada variante. Em vez de degradês suaves, foram utilizadas transições nítidas, de modo que a impressão sobre superfícies de cartão permaneça limpa e consistente. O resultado reduz a poluição visual e destaca a família de produtos em relação aos itens concorrentes na prateleira.

The Recognition

About the A' Design Award de Bronze

Pinar Nature Blend Embalagem de Bebidas conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Pinar Nature Blend Embalagem de Bebidas seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Pinar Nature Blend Embalagem de Bebidas satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: They created a simple, modern, and holistic design architecture for the herbal beverage category. Natural tones, illustrative touches, a clean hierarchy, and content-focused visuals allowed the product family to display a calm yet powerful shelf presence. This presence also clearly distinguished it from competitors. The design reflects a balanced aesthetic approach that offers a clear value proposition to the consumer.
Dimensions & Packaging: Widht 90 mm x Depth 58,5 mm x Height 195,5 mm
Tags: tetrapak, plant, beverages, Pınar, Turkiye, Türkiye, packaging, branding,
Production Technology: Since Tetrapak is a packaging type, they used sharp transitions in the design to avoid problematic screens that may occur during printing. This approach ensured a clean and consistent print.
Design Challenge: The main challenge was reducing visual complexity while maintaining strong brand recognition on Tetrapak surfaces, which was overcome by establishing a clear visual hierarchy and using controlled transitions to ensure print consistency.
Research: Market analysis, shelf observation, and consumer behavior studies were conducted to identify visual clutter issues in the plant-based beverage category, leading to a simplified design system that improves readability and product differentiation.
Inspiration: Nature Blend emerged from a desire to highlight the inherent simplicity of herbal beverages. The illustrative cup drawing symbolizes the warmth of the human touch, while the actual image referencing the content represents the reality of nature. The convergence of these two worlds provides a sense of clarity and confidence to consumers searching for truth on cluttered shelves.
Project Duration: The design process of our project, which we launched in Istanbul, was completed in March 2024. It hit the shelves with consumers in 2025.
Operation Flow: Nature Blend sits quietly on a shelf, but at first glance, it tells its story. Its visual world invites you in, its colors guiding you. Within its simple layout, it creates a natural and heartfelt connection.
Team Members: Burkan Ciftciguzeli and Ibrahim Gulbas