Episode Conveni Sistema de Marca Residencial by Yiseo Kwon

Episode Conveni Sistema de Marca Residencial by Yiseo Kwon is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronze in Design de Publicidade, Marketing e Comunicação Competition Category.

BronzePublicidade· 2026

Episode Conveni Sistema de Marca Residencial

by Yiseo Kwon

Client: Sk D&d

A' Design Award de Bronze Winner in Publicidade Category

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Verified Award Winner
Verify Award Status for #179698

View at A' Design Award Press Release Award Badge

Colors

The Design

About Episode Conveni Sistema de Marca Residencial

Episode Conveni é um sistema de marca criado para um serviço residencial focado na vida urbana eficiente. A identidade é construída em torno da metáfora de um interruptor, de modo que os serviços essenciais possam ser ligados e os elementos desnecessários, desligados. O sistema inclui uma arquitetura de logotipo, um esquema tipográfico e cromático, e uma linguagem de ícones para interfaces digitais. Sinalização, conteúdo digital e comunicação com o usuário seguem as mesmas regras visuais. O resultado é escalável e pode ser adaptado a cada localidade, mantendo-se consistente.

The Recognition

About the A' Design Award de Bronze

Episode Conveni Sistema de Marca Residencial conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Episode Conveni Sistema de Marca Residencial seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Episode Conveni Sistema de Marca Residencial satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Episode Conveni is a residential brand designed for efficient urban living. Through IoT based functions and improved operational systems, residents are able to manage their daily lives in a more intuitive and proactive way. This structure is articulated through the central metaphor of a switch, allowing essential services to be turned on and unnecessary elements to be turned off. With streamlined contracts, intuitive service controls, and modular on off experiences, Episode Conveni proposes a new housing model centered on clarity, reduction, and user led control rather than accumulation.
Dimensions & Packaging: The brand system includes a logo architecture, an icon language for digital interfaces, and a package of design variations applicable to on-site environments. It is designed for scalable implementation across various locations and is consistently applied to signage, digital content, and user communication.
Tags: branding, visual identity, logo system, design system, user experience
Production Technology: Our branding system was developed through a process that began with user insight research, followed by strategic planning and iterative design. We established the brand architecture using persona modeling, user journey mapping, and behavioral analysis within the space. Key visual elements—including logo, typography, and color system—were applied across both digital and physical touchpoints to ensure users can intuitively recognize and experience the brand.
Design Challenge: The biggest challenge was balancing intuitive simplicity with a differentiated visual identity. Internally, the brand’s expansion across various residential formats needed to be visually captured, while externally, it was difficult to build a flexible system that could adapt across both digital and offline media.
Research: This research focused on developing a scalable brand system for a lifestyle housing brand. The objective was to create a unified visual language across digital and physical environments. A design methodology combining benchmarking, internal interviews, and iterative prototyping was used. The result was a flexible identity system with consistent application across signage, web, and user communications. It enabled brand coherence while allowing local adaptability.
Inspiration: This project began with the observation that urban residents are increasingly seeking practical and simplified residential experiences. As lifestyles become more fluid and routine oriented, we identified a growing shift away from traditional homeownership models toward flexible and efficient spaces that better support diverse daily patterns. We recognized the need for a new housing experience that reduces complexity, eases decision making, and enables users to focus on what truly matters in their everyday lives.
Project Duration: The project began in April 2023 in Seoul, Korea, and was completed in July 2025. It was implemented and launched at Episode Conveni Gasan in August 2025.
Operation Flow: This brand system guides users through a seamless experience across digital and physical spaces. Clear icon language, consistent signage, and responsive design help people understand and navigate spaces intuitively. It adapts flexibly to each site, creating a coherent yet localized interaction with users.
Patents: Copyrights belong to SK D&D Co., Ltd., 2025.
Team Members: Yiseo Kwon
Jaegyeong Seok
Hyeon Kim