Horse Year Embalagem de Varetas Aromáticas por Bingran Zhao

O design Horse Year Embalagem de Varetas Aromáticas por Bingran Zhao é um vencedor altamente estimado do prestigioso 2026 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2026

Horse Year Embalagem de Varetas Aromáticas

por Bingran Zhao

Cliente: BeiHang University

Vencedor do A' Design Award de Bronze na Categoria Embalagem

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Cores

O Design

Sobre Horse Year Embalagem de Varetas Aromáticas

Horse Year é uma série de embalagens para varetas de incenso. O design tem como centro o caractere chinês para cavalo em escrita selo, combinado com a linguagem linear dos talismãs taoistas e com padrões de fumaça. Cinco variantes seguem um ciclo cromático baseado nos Cinco Elementos: metal, água, madeira, fogo e terra. As cinco caixas podem ser dispostas lado a lado para formar a imagem de um cavalo a galope. Uma bandeja interna é puxada para revelar o incenso e uma mensagem de bênção. Cartão sem revestimento, tintas à base de soja e uma bandeja de polpa moldada favorecem a reciclagem.

O Reconhecimento

Sobre o A' Design Award de Bronze

Horse Year Embalagem de Varetas Aromáticas conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Horse Year Embalagem de Varetas Aromáticas seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Horse Year Embalagem de Varetas Aromáticas satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
Dimensões e Embalagem: Width 160 mm × Depth 40 mm × Height 70 mm
Etiquetas: Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
Tecnologia de Produção: The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
Desafio de Design: The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
Pesquisa: This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
Inspiração: Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
Duração do Projeto: The project started in May 2025 in Beijing China and finished in November 2025.
Fluxo de Operação: Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative.
Patentes: Bingran Zhao
Créditos de Imagem: Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou