Mobility Future Within Reach Comunicação de Marca by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 A' Design Award de Prata in Design de Publicidade, Marketing e Comunicação Competition Category.
PrataPublicidade· 2026
Mobility Future Within Reach Comunicação de Marca
Client: tacto Inc.
A' Design Award de Prata Winner in Publicidade Category
Verified Award Winner
Verify Award Status for #180975The Design
About Mobility Future Within Reach Comunicação de Marca
Mobility Future Within Reach é um programa de comunicação de marca criado para um evento educativo itinerante sobre a mobilidade do futuro. A peça central é um grande diorama feito de cartão canelado Fine Flute, medindo 1030 mm de altura, 1456 mm de largura e 500 mm de profundidade. Cada peça foi cortada a laser e depois montada à mão. Mecanismos interativos fazem os veículos moverem-se, os edifícios acenderem-se e a cidade responder através de luz, som e movimento. O material reciclável reforça o tema da sustentabilidade e ajuda as crianças a imaginar a mobilidade do futuro através da brincadeira.
The Recognition
About the A' Design Award de Prata
Mobility Future Within Reach Comunicação de Marca conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Mobility Future Within Reach Comunicação de Marca seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Mobility Future Within Reach Comunicação de Marca é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
- Dimensions & Packaging
- Diorama
H1,030mm W1,456mm D500mm - Tags
- Integrated Creative, VI, Diorama, Web, Graphic Design
- Production Technology
- Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence. - Inspiration
- For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration. - Project Duration
- The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
- Operation Flow
- When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
- Team Members
- Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc. - Image Credits
- Masato Ishibashi / Photography
moi. / Illustration
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