O design Waima Year of The Horse Embalagem de Cerveja por Meituan Brand Design é um vencedor altamente estimado do prestigioso 2026 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2026

Waima Year of The Horse Embalagem de Cerveja

por Meituan Brand Design

Cliente: Meituan Waima

Vencedor do A' Design Award de Bronze na Categoria Embalagem

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O Design

Sobre Waima Year of The Horse Embalagem de Cerveja

Waima Ano do Cavalo é uma embalagem de cerveja de edição limitada criada para o Ano Novo Chinês do Cavalo. A garrafa de vidro afasta-se da habitual forma cilíndrica das cervejas e assume um contorno elegante, com uma secção central arredondada que se afunila em direção ao gargalo e à base. Cavalos alados de asas abertas são representados em ascensão, ligados por fitas vermelhas fluidas que exprimem os votos de felicidades para o ano que se inicia. Um acabamento em esmalte cozido a 360 graus reveste a superfície curva e confere aos motivos uma textura tridimensional em camadas e um brilho intenso.

O Reconhecimento

Sobre o A' Design Award de Bronze

Waima Year of The Horse Embalagem de Cerveja conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Waima Year of The Horse Embalagem de Cerveja seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Waima Year of The Horse Embalagem de Cerveja satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The packaging is tailored for the Chinese New Year, the Year of the Horse. It captures the moment of the flying horse spreading the wings and ascending into the sky, conveying a wish that every endeavor finds its direction. Flowing red ribbons gracefully connect flying horses, which creates a coherent visual narrative and symbolically ties together heartfelt blessings, presented as a treasured gift. An innovative 360 degree baked enamel finish showcases premium quality and high artistic value.
Dimensões e Embalagem: height 298.5mm
diameter 86.9mm
Etiquetas: Beer Packaging, Limited Edition New Year Packaging, Flying Horse, Good Wishes, 360 Degree Baked Enamel Finish, Artistic and Collectible
Tecnologia de Produção: Both the flying horse and ribbon motifs are rendered using a 360 degree baked enamel finish, ensuring excellent adhesion and a rich luster. This creates a contrast with the transparent glass bottle, achieving visual tension between lightness and weight. The horse is meticulously crafted to form a 3D texture with distinct layers and lifelike details. This transforms the entire bottle into a work of art, further elevating the collectible value and ceremonial significance of the product.
Desafio de Design: The challenge was achieving a 360 degree baked enamel finish. Unlike conventional labels or partial prints, the finish has to snugly fit the curved bottle surface. However, due to the varying curvature of the bottle, the baking process is highly prone to discontinuities and uneven thickness. The team has conducted repeated trials and optimized key parameters like temperature, coating thickness, and curing time, finally delivering precise detailing, consistent coloration, and smooth transitions.
Pesquisa: As the 2026 Year of the Horse approaches, the brand, inspired by the cultural symbolism of the horse in Chinese tradition, launches the limited edition packaging. Centering on the flying horse leaping with wings spreading, the design embodies upward momentum and clear direction. Red ribbons weave through the composition like drifting clouds and flowing water, binding disparate elements into a seamless whole. Together, they paint a hopeful and harmonious vision for the dawn of the new year.
Inspiração: 2026 marks the Chinese Year of the Horse, an animal that in traditional Chinese culture symbolizes self improvement and the courage to forge ahead. Inspired by that, the packaging centers on the flying horse spreading the wings and ascending into the sky. By capturing the moment of its leap, the packaging embodies the promise of a new beginning and the unfolding of momentum. Flowing ribbons represent heartfelt blessings and set a warm yet determined tone for the direction of the coming year.
Duração do Projeto: The project started in Beijing in October 2025. The product will be launched in China in October 2026.
Fluxo de Operação: Breaking away from the conventional cylindrical form of beer bottles, the packaging resembles an elegant wine bottle. It features a full, rounded middle section that tapers naturally toward the neck and base, enhancing the overall artistic aura through fluid curves.
The composition emphasizes purposeful ascent and ordered dynamism: each horse is captured in a pose of spreading wings and leaping upward, interwoven with red ribbons to create a coherent, dynamic visual narrative.
Membros da Equipa: Tan Qingkun
Xu Long
Cheng Ming
Ai Guohui
Xu Yulong
He Jianxun
Song Xuefeng
Zhang Guozhong