Massaya Embalagem para Vinho by BRANDiT.

Massaya Embalagem para Vinho by BRANDiT. is a highly esteemed winner of the very prestigious 2014 A' Design Award de Ferro in Design de Embalagem Competition Category.

FerroEmbalagem· 2014

Massaya Embalagem para Vinho

by BRANDiT.

Client: BRANDiT.

A' Design Award de Ferro Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #32564

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The Design

About Massaya Embalagem para Vinho

Massaya é uma embalagem decorativa concebida para acondicionar duas garrafas de vinho. A maioria das embalagens de vinho é feita para exposição vertical e é descartada assim que as garrafas são retiradas. A Massaya oferece uma alternativa reutilizável. A embalagem é horizontal, porque essa é a melhor posição para armazenar o vinho, e tem o aspeto de um livro antigo. Um recorte interior (die cut) moldado para as duas garrafas mantém-nas seguras no lugar. O sistema de fecho recorre a duas abas laterais e duas abas menores, dispensando o uso de autocolantes. A caixa pode ser reabastecida ou utilizada como objeto decorativo numa prateleira.

The Recognition

About the A' Design Award de Ferro

Massaya Embalagem para Vinho conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Massaya Embalagem para Vinho seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Massaya Embalagem para Vinho merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Dimensions & Packaging: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Tags: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Production Technology: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Design Challenge: The biggest challenge was to transform the concept into a functional design.
Research: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspiration: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Project Duration: Winter 2013
Operation Flow: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Team Members: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Image Credits: Vicken Demirdjian