Stumbras Vodka Rótulos by Studija Creata

Stumbras Vodka Rótulos by Studija Creata is a highly esteemed winner of the very prestigious 2014 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2014

Stumbras Vodka Rótulos

by Studija Creata

Client: Stumbras

A' Design Award de Prata Winner in Embalagem Category

55,921

Verified Award Winner

Verify Award Status for #32833

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Colors

The Design

About Stumbras Vodka Rótulos

A coleção de vodka Classic da Stumbras revive a antiga tradição da vodka lituana. O design torna um produto tradicional antigo próximo e relevante para o consumidor atual. A garrafa de vidro verde, data importante para a fabricação de vodka lituana, lendas baseadas em fatos reais e detalhes agradáveis e atraentes - a forma recortada ondulada que lembra fotos antigas, a barra inclinada no fundo que complementa a composição simétrica clássica, e as fontes e cores que transmitem a identidade de cada submarca - tudo isso torna a coleção de vodka tradicional não tradicional e interessante.

The Recognition

About the A' Design Award de Prata

Stumbras Vodka Rótulos conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Stumbras Vodka Rótulos seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Stumbras Vodka Rótulos é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This collection of traditional vodkas, which is made up of Stumbras' Classic, Rye and Potato vodkas, is produced by combining traditional production techniques with modern ones. This combination is reflected in design – traditional standards are presented in a modern and intriguing manner. The green glass bottle is a unique new element which reinforces the brand, while also standing out in the competitive environment. Dates important to Lithuanian vodka making, legends based on true facts, and pleasant, eye-catching details – the curled cut-out form reminiscent of old photographs, the slanted bar on the bottom which complements the classic symmetrical composition, and the fonts and colours which convey the identity of each sub-brand – all make the traditional vodka collection untraditional and interesting.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 70 (w) x 220 (h) x 55 (d) mm.
Tags: Stumbras, vodka, traditional, klasikine, label, package design, collection, green, Lithuanian, Studija Creata
Production Technology: Flexo printing, cold foil, embossing
Design Challenge: Making an old traditional product close and relevant to nowadays consumer.
Research: Discovering links to the past to reveal them in a modern appearance.
Inspiration: Nostalgic past. An old family album of postcards, letters and photographs. The design was created as a lovely memory from the past.
Project Duration: This line of traditional Stumbras' vodkas was introduced in late summer 2013.
Team Members: Asta Kauspedaite (Designer, "Studija CREATA")
Jurate Paulauskiene (Product development department manager, "Stumbras")
Image Credits: Edgaras Marozas