Lithuanian Vodka Gold Design de Embalagem de Vodka by Studija Creata

Lithuanian Vodka Gold Design de Embalagem de Vodka by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2015

Lithuanian Vodka Gold Design de Embalagem de Vodka

by Studija Creata

Client: Stumbras

A' Design Award de Bronze Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #39586

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Colors

The Design

About Lithuanian Vodka Gold Design de Embalagem de Vodka

Pureza e clareza são as principais propriedades que refletem a qualidade de uma vodka. Elas precisavam ser enfatizadas durante o rebranding da Lithuanian Vodka Gold – líder de mercado de vodka na Lituânia. Ao mesmo tempo, foram introduzidas características da identidade nacional – o próprio nome Lithuanian Vodka exigia essa escolha. Motivos étnicos autênticos foram transformados em uma composição moderna e despojada. Uma vez desconstruída a massividade do rótulo antigo para criar uma decoração leve e perfurada, o dourado passou a brilhar de maneira muito mais elegante.

The Recognition

About the A' Design Award de Bronze

Lithuanian Vodka Gold Design de Embalagem de Vodka conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Lithuanian Vodka Gold Design de Embalagem de Vodka seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Lithuanian Vodka Gold Design de Embalagem de Vodka satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas