SugarLady Ladies Brand Pop-up Store Design de Interiores de Loja Pop-up by Prism Design is a highly esteemed winner of the very prestigious 2017 A' Design Award de Prata in Design de Espaços Interiores e Exposições Competition Category.

PrataInterior· 2017

SugarLady Ladies Brand Pop-up Store Design de Interiores de Loja Pop-up

by Prism Design

Client: Prism Design

A' Design Award de Prata Winner in Interior Category

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Verified Award Winner

Verify Award Status for #50897

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Colors

The Design

About SugarLady Ladies Brand Pop-up Store Design de Interiores de Loja Pop-up

SugarLady é um interior de loja pop-up criado para uma marca de vestuário feminino em Xangai, China. O cristal de açúcar é utilizado como tema principal, associando o interior ao nome da marca. Cada célula expositiva é construída a partir de uma estrutura de aço revestida com uma lâmina de nylon industrial. Painéis de LED de 600 por 600 milímetros iluminam as células a partir do interior, fazendo com que cada unidade brilhe suavemente. As células são simples e leves, podendo ser montadas, deslocadas e recombinadas em múltiplas disposições. A área total é de 6 por 10 metros e inclui um provador.

The Recognition

About the A' Design Award de Prata

SugarLady Ladies Brand Pop-up Store Design de Interiores de Loja Pop-up conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que SugarLady Ladies Brand Pop-up Store Design de Interiores de Loja Pop-up seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. SugarLady Ladies Brand Pop-up Store Design de Interiores de Loja Pop-up é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI