Alita Design de Garrafa e Rótulos by Studija Creata is a highly esteemed winner of the very prestigious 2017 A' Design Award de Prata in Design de Embalagem Competition Category.
PrataEmbalagem· 2017
Alita Design de Garrafa e Rótulos
Client: Mv Group
A' Design Award de Prata Winner in Embalagem Category
Verified Award Winner
Verify Award Status for #55205The Design
About Alita Design de Garrafa e Rótulos
O objetivo principal do redesign é aumentar o reconhecimento geral da marca e destacar as características distintivas como métodos de produção clássicos, matérias-primas e qualidade. O rebranding completo da ALITA inclui uma nova garrafa, logotipo renovado, monograma, cápsula e design de rótulo. Os produtos agora possuem mais elementos específicos da categoria de vinho espumante e champagne com a introdução de um toque clássico leve e alguma solidez, mas mantendo no geral uma sensação bastante moderna e leve.
The Recognition
About the A' Design Award de Prata
Alita Design de Garrafa e Rótulos conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Alita Design de Garrafa e Rótulos seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Alita Design de Garrafa e Rótulos é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
- Dimensions & Packaging
- Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
- Tags
- Alita, sparkling wine, design, Studija Creata, Lithuania
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
- Inspiration
- ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
- Project Duration
- New ALITA was introduced on the eve of the year 2017.
- Operation Flow
- The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP") - Image Credits
- Edgaras Marozas
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
