Niannujiao Jiaoding Flagship Store Loja Conceito Principal by Tomohiro Katsuki - Prism Design

Niannujiao Jiaoding Flagship Store Loja Conceito Principal by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 A' Design Award de Ferro in Design de Espaços Interiores e Exposições Competition Category.

FerroInterior· 2019

Niannujiao Jiaoding Flagship Store Loja Conceito Principal

by Tomohiro Katsuki - Prism Design

Client: Prism Design

A' Design Award de Ferro Winner in Interior Category

13,638

Verified Award Winner

Verify Award Status for #82900

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Niannujiao Jiaoding Flagship Store Loja Conceito Principal

A Loja Conceito Niannujiao Jiaoding é um interior de varejo em Pequim, China, que abriga duas marcas de moda feminina em um único espaço de 180 metros quadrados. O conceito de design é a neutralidade equilibrada. Estilo, cor, circulação, função e linha de produtos são equilibrados de modo que cada marca preserve seu próprio caráter. A Niannujiao é elegante e límpida, enquanto a Jiaoding é moderna, simples e fashion. Os materiais incluem ladrilho de ardósia cinza, revestimento de aço em bronze, espelho cristalino, tinta branca e rosa, lâmina de madeira, tecido e granilite artificial.

The Recognition

About the A' Design Award de Ferro

Niannujiao Jiaoding Flagship Store Loja Conceito Principal conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Niannujiao Jiaoding Flagship Store Loja Conceito Principal seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Niannujiao Jiaoding Flagship Store Loja Conceito Principal merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’
Dimensions & Packaging: Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
Tags: NEUTRAL,Balance,Boutique,
Production Technology: We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
Design Challenge: we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities.
Research: We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
Inspiration: Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics.
Project Duration: The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
Operation Flow: The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it.
Team Members: Designer:Masanori Kobayashi
Designer:Yao Di
Image Credits: Photographer:Katsumi Hirabayashi