Makedo Sistema de Construção em Papelão by Paul Justin

Makedo Sistema de Construção em Papelão by Paul Justin is a highly esteemed winner of the very prestigious 2019 A' Design Award de Ouro in Design de Brinquedos, Jogos e Produtos de Hobby Competition Category.

OuroBrinquedo· 2019

Makedo Sistema de Construção em Papelão

by Paul Justin

Client: Makedo

A' Design Award de Ouro Winner in Brinquedo Category

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Verified Award Winner

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The Design

About Makedo Sistema de Construção em Papelão

O Makedo é um sistema aberto de ferramentas para a construção criativa em papelão. O sistema Makedo é composto por sete elementos que permitem serrar, dobrar e unir papelão sem arestas cortantes. Parafusos e chaves de fenda unem até seis camadas de papelão ondulado, enquanto um rolo de dobra perfura linhas para a modelagem. As ferramentas são moldadas em polipropileno, ABS e aço, e são vendidas como ferramentas avulsas, kits domésticos ou kits para sala de aula. As criações podem variar de pequenos objetos manuais a grandes construções coletivas. O Makedo pretende ajudar as crianças a reaproveitar o papelão do dia a dia por meio da brincadeira.

The Recognition

About the A' Design Award de Ouro

Makedo Sistema de Construção em Papelão conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Makedo Sistema de Construção em Papelão seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Makedo Sistema de Construção em Papelão cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Makedo is a simple to use, open-ended system of tools for creative cardboard construction. Makedo enables children to see value in everyday cardboard and to independently repurpose it into imaginative, playful and useful creations, all the while fostering the critical thinking skills of tomorrow’s problem solvers. Makedo comes to life in collaborative, creative environments such as classrooms, maker-spaces, libraries, museums and homes.
Dimensions & Packaging: Makedo kits are available in varying quantities. From individual tools to home kits to classroom kits.

Discover - 126 pieces (320 mm x 240 mm x 45 mm)

Creations made with Makedo can be any size depending on the cardboard supply and capability of the maker/s. From one person holding a small creation in their hand up to hundreds of people collaborating to build a football field sized maze, anything is possible.
Tags: education, play, stem, steam, cardboard, toy, imagination, diy
Production Technology: The Makedo system is manufactured primarily by injection moulding.
SCRUs: PP.
Tools: ABS.
Blades: PA66 or SS#420.

As our primary market is in education, we were highly cognisant of ensuring we maintained our position of affordability for newly introduced parts and kits. Consolidated design and material selection were key to achieving this. In addition, we offer a free library of printable part files which can be 3D printed to enhance, accessorise and hack the making process.
Design Challenge: As an own brand, there is a continual subconscious process of product development. Our ongoing objective is to apply Dieter Rams’ 10 Principles of Good Design. Our primary endeavour with Makedo 3.0 was to consolidate the design language of the Makedo system (four new tools which utilise a single handle design), extend overall capability for older makers 7+ without compromising safety (3+ safe metal blades), and reducing the use of plastics in our packaging (achieved 80/100%, sku dependent).
Research: Research methodology included; documentation and discussion of our own observations and experience using Makedo, customer feedback, extensive prototyping (over 300 3D-printed/laser-cut models), user testing and multiple factory visits to discuss materials and manufacturing process.

Primary insight was a need to extend system capability as older makers were finding the SAFE-SAW too crude for refined projects whilst younger makers were becoming increasingly adept at using Makedo.
Inspiration: Children are endlessly imaginative. Ever eager to make indescribable thingamajigs for play, Paul Justin (PJ) sought to develop an open-ended construction system simple enough to enable his children (and many others) to independently create worlds of their own imagining. PJ's ‘aha moment’ was found in cardboard; a universally available, free and unlimited building block. Combined with the development of intuitive, reusable tools for crafting and connecting cardboard, Makedo was born.
Project Duration: The project started in March 2017 in Melbourne, and was introduced to trade in January 2019.
Operation Flow: The Makedo system is comprised of seven unique elements.
SCRU: connects up to three layers of corrugated cardboard.
SCRU XL: connects up to six layers of corrugated cardboard.
SCRU-DRIVER: connect cardboard as simply as righty tighty, lefty loosey.
SAFE-SAW JNR.: flexible plastic blade to saw cardboard, not fingers.
SAFE-SAW: steel blade with no sharp edges to swiftly saw cardboard.
FOLD-ROLLER: perforate lines to sculpt cardboard like a pro.
MINI-TOOL: for parallel and cooperative making.
Team Members: Paul Justin
Guy Blashki
Elio Icaza-Milson
Duncan Murray
Larissa Morkous
Felicia Pardede
Image Credits: Image #1: Photographer Mark Lobo, 2019
Image #4: Illustrator Bill Hope, 2018