Fanwu Xiangyin Tea Embalagem de Chá by Wen Liu and Bo Zheng is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ouro in Design de Embalagem Competition Category.
OuroEmbalagem· 2020
Fanwu Xiangyin Tea Embalagem de Chá
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award de Ouro Winner in Embalagem Category
- 38,975
- Verified Award Winner
- Verify Award Status for #86671
The Design
About Fanwu Xiangyin Tea Embalagem de Chá
O Chá Fanwu Xiangyin é um projeto de embalagem para chá Pu'er de Xishuangbanna, em Yunnan, China. A ilustração assume a forma de uma cabeça de elefante e combina jardins de chá, árvores de chá, colhedores de chá e animais de Yunnan. A caixa externa é feita de um material de madeira comprimida não poluente, biodegradável e ecológico. A caixa é leve e fácil de transportar. O chá é acondicionado em um pote metálico com alça, que pode ser reutilizado após o término do chá. O design apresenta a cultura tradicional do chá em uma forma contemporânea e promove a consciência ambiental.
The Recognition
About the A' Design Award de Ouro
Fanwu Xiangyin Tea Embalagem de Chá conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Fanwu Xiangyin Tea Embalagem de Chá seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Fanwu Xiangyin Tea Embalagem de Chá cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fanwu Xiangyin Old Tree Tea is Pu'er tea from Xishuangbanna of Yunnan. The illustration is the shape of the elephant's head which combines with tea gardens, tea trees, tea leaves pickers, and animals of Yunnan. The compressive wood material for the outside box is degradable and eco-friendly. The outside box is light and convenient to carry.
- Dimensions & Packaging
- The box has a length of 14cm, a width of 14cm and a height of 26cm. The can has a diameter of 8.5cm and a height of 19cm.
- Tags
- Fanwu, Elephant, Tea, Wood chips, Old Tree
- Production Technology
- The outside box adopts a compressive wood material non-polluting, degradable and eco-friendly. The tea jar is made of metal material, can not only store tea well but can be used secondly.
- Design Challenge
- The design process was kind of troublesome because of the technical difficulty and cost. Moreover, the designers want to remind the environmental awareness of people through the design.
- Research
- Nowadays, people are more materialistic and pursue a high quality of lifestyles and spirits. Tea has been considered as a traditional Chinese drink since ancient time. And the tea culture in China is profound. Designers needed to think about how to turn a traditional tea culture into a contemporary idea.
- Inspiration
- The project is inspired by the unique geographical environment of Yunnan's production areas. The designers have used the elements of Yunnan's tea gardens, tea trees, tea pickers, and precious animals in the design. The packaging design looks like an elephant's head and presents an ecologically harmonious idea.
- Project Duration
- The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
- Operation Flow
- The use of eco-friendly wood material for the outside box is non-polluting and degradable; The portable handle design for the tea jar is easy to carry.
- Team Members
- Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Fanwu Xiangyin Tea, 2018
Image #1: Creator Bo Zheng, Fanwu Xiangyin Tea, 2018
Image #1: Creator Weijie Kang, Fanwu Xiangyin Tea, 2018
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