O design Hybrid Beauty A Coleção por Moon Chang é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Ouro na Categoria de Competição Design de Moda, Vestuário e Indumentária.

OuroModa· 2020

Hybrid Beauty A Coleção

por Moon Chang

Cliente: Moon Chang Design Studio

Vencedor do A' Design Award de Ouro na Categoria Moda

179,127

Vencedor de Prémio Verificado

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Cores

O Design

Sobre Hybrid Beauty A Coleção

O design da coleção Hybrid Beauty é usar a fofura como mecanismo de sobrevivência. Recursos fofos fundados são fitas, babados e flores, e eles são refeitos por técnicas tradicionais de chapelaria e alta costura. Isso recria técnicas de costura antigas a híbridas modernas, que são românticas, dark, mas também eternas. Todo o processo de design da Hybrid Beauty promove a sustentabilidade para criar designs atemporais.

O Reconhecimento

Sobre o A' Design Award de Ouro

Hybrid Beauty A Coleção conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Hybrid Beauty A Coleção seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Hybrid Beauty A Coleção cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The hybrid flowers is the main motif of the collection. It reinterprets the historical cute features,ribbons, ruffles,and flowers, so the traditional millinery and couture techniques are embedded. Handmade flowers are molded by velvet with heated metal. The hybrid flowers translate into two dimensional print on silk and sequins, with stuffing, embroidery, and beading to create modern camouflage. The collection emphasized old couture techniques to hybrid version, in beautiful but also ugly way.
Dimensões e Embalagem: The whole collection is 8 looks womenswear, size 4.
Etiquetas: modern couture, wearable couture, bow shirt, handmade flowers, oversize bow dress,
Tecnologia de Produção: The traditional couture handmade flowers made out of 100 years brass metal mold. The couture tailoring techniques. The flower bouquet packaging process translates into draping and silhouette. The digital heat transferred prints on various fabrics like silk, organza, satin and sequin. The hand embroidery with beading, and also couture origami folds' transition to the big bow.
Desafio de Design: The main challenge of this journey was to solve ptsd as a perspective of a fashion designer, how to visualize the conceptions into the real garment. The second challenge was reinterpretation of history. Collecting the historical and vintage tools to create handmade flowers takes almost 2 years. This journey was the challenge to make the past alive again.
Pesquisa: While researching the brain, there are connections between ptsd and also aesthetic judgement as a visual language metaphorically.The approach to this study is what if the universal object that everyone regards as beautiful becomes ugly and how this will look like, by showing that the beautiful and ugly are not opposite, they are same as a skin on a skin. By choosing pink flower as the object to experiment, which is a standard of the beauty, and also contains cliche and stereotype. Through this process, the evolutionary storyline of Hybrid Beauty was made.
Inspiração: Hybrid Beauty is the convergence of dualism, cuteness and death being used as a protective mechanism. It has a story based on the evolutionary order from the designer's researches. Starting from the designer's personal story, when the time Moon had ptsd, the death moment. To deal with this, Moon chose to go back to childhood, also on the other word being cute. By combining the cute features from clothes which have been survived until now with victorian silhouette, it create hybrid couture collection, which is not just beautiful, but also ugly.
Duração do Projeto: Hybrid Beauty is mfa thesis from FIT graduate fashion design program. This started from August 2017, and ends up May 2019. It was exhibited in FIT museum in New York, and fashion show during New York fashion week S/S 2020.
Fluxo de Operação: The looks of collection seem very light and beautiful, but when you wear it, you will be wrapped around with 4-5 yards of light fabrics like faille or silk organza. This is the way of creating the experience of ptsd by flower bouquet packaging techniques.
Patentes: Copyright to Moon Chang
Membros da Equipa: Designer: Moon Chang
Creative Director: Moon Chang
Créditos de Imagem: Image #1-5: Moon Chang, The Noise
Video: Moon Chang, The Noise