Bakers Dozen Egg Carton Caixa de Ovos by Randy Ludacer

Bakers Dozen Egg Carton Caixa de Ovos by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2020

Bakers Dozen Egg Carton Caixa de Ovos

by Randy Ludacer

Client: Baker's Dozen Egg Cartons, LLC

A' Design Award de Prata Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #87428

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The Design

About Bakers Dozen Egg Carton Caixa de Ovos

A caixa de ovos Baker's Dozen é uma embalagem reutilizável em pasta de papel moldada que acomoda 13 ovos. Os ovos são dispostos em duas fileiras de quatro, com uma fileira de cinco entre elas. A caixa é feita de papel 100 por cento reciclado, utilizando o método tradicional de fibra de papel moldada. As grandes máquinas de embalagem trabalham com quantidades pares de ovos, por isso a caixa de 13 ovos destina-se a pequenos produtores que embalam os ovos à mão em bancas de fazenda e feiras de produtores. Um logotipo em baixo-relevo mantém a superfície lisa, permitindo que os agricultores acrescentem os seus próprios rótulos.

The Recognition

About the A' Design Award de Prata

Bakers Dozen Egg Carton Caixa de Ovos conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Bakers Dozen Egg Carton Caixa de Ovos seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Bakers Dozen Egg Carton Caixa de Ovos é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Dimensions & Packaging: Width 210 mm x 152 mm x 72 mm (closed)
Tags: egg carton, baker's dozen, package design, structural design
Production Technology: Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Design Challenge: Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Research: Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Inspiration: Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Project Duration: The project has taken about 8 years, in all, to complete.
Operation Flow: In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Patents: Baker's Dozen Egg Cartons, LLC. (trademarks pending)