Amadai Center Edifício Multifuncional by Notash Dadjoo

Amadai Center Edifício Multifuncional by Notash Dadjoo is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design de Arquitetura, Edifícios e Estruturas Competition Category.

BronzeArquitetura· 2020

Amadai Center Edifício Multifuncional

by Notash Dadjoo

Client: NDAStudio

A' Design Award de Bronze Winner in Arquitetura Category

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Verified Award Winner

Verify Award Status for #87503

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The Design

About Amadai Center Edifício Multifuncional

O florescimento do parto e o paradoxo da aspereza / elegância percebido pela paisagem montanhosa regional estão no cerne do conceito de design. Ao dar à luz, a cabeça surge primeiro, por isso, ao enterrar metade do edifício, a outra metade parece sair do solo. O paradoxo conceitual aparece nas formas maciças do edifício fora de seu contexto verde, que floresceu de dentro por meio de seus espaços abertos infiltrados. Visibilidade da cidade a local e de outra forma, sustentabilidade, design contextual, patrimônio local e valorização da natureza ecológica e aspectos sociais do projeto ocorrem no design

The Recognition

About the A' Design Award de Bronze

Amadai Center Edifício Multifuncional conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Amadai Center Edifício Multifuncional seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Amadai Center Edifício Multifuncional satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project was designed for The Municipality of Hamadan to build a new symbol for the city. City redial plan, visibility from city-to-site and otherwise, sensitivity toward the surrounding and scales, Local heritage, social interactions, sustainability, enhancement of the building and site role in the urban green network, be in harmony with its context, introvert design in response to the local cold climate and cultural identity along with conceptual aspects are design key factors.
Dimensions & Packaging: The site area is 44500 square meters, and the building total area is 11800 square meters. the area of the parking lot does not include.
Tags: Concept Design, Architecture, Design, Contextual, Sustainability, Green Architecture, Iran, Municipality
Production Technology: The visibility from the main streets creates the main project axes and buildings aligned to these axes. Introverted and sustainable design has featured by centralized and buried form, low height, few openings with a small area in facades, canopy for sunlight control, and the use of rough and dark material in facades. For creating a place for social events and interactions, along with the allocation of semi-open space as a plaza, various elevation levels have designed so it could draw these social interactions on the site to different levels of the complex.
Design Challenge: To create a low-rise monumental and expressive project which could meet the research needs with good visibility from the city.
Research: An expressive project which could have the potential of being a new city symbol, environmental enhancement of building and its connection to the urban green network and be harmonious with its context was the design objective. The environmental site analyzes using the ArcGIS program, studying and collecting data from local architecture and cultural heritage, sustainability practices and social interactions using local research publish and municipality sources.
Inspiration: Birthing, flourishing, and the paradox of roughness and elegance, extracted from the regional natural environment lie at the heart of this project design concept. In the process of giving birth, the head will come out first, so by burying half of the building other half seems to head-out of ground. The conceptual paradox inspired by the local mountainous landscape appears in the building's rough forms head-out of its green context, which flourished from inside through its infiltrated open spaces.
Project Duration: This project started in November 2018 and ended in January 2019 and located in Hamadan, Iran.
Operation Flow: The project contains these functions: retail, gym, educational functions, observatory, planetarium, multifunctional hall, cinema, library, city traffic control room, and municipality related offices.
Patents: Copyrights belong to Notash Dadjoo, 2019.
Team Members: Notash Dadjoo, Mohammad Gerami, Naiem Nakhaie, Mehdi Khalafi
Image Credits: All images: Model and Illustrator Notash Dadjoo, 3d render Mehdi Khalafi, 2019