Care for Mom to Be Campanha de Conscientização Social by Seyon Kim

Care for Mom to Be Campanha de Conscientização Social by Seyon Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design Social Competition Category.

BronzeSocial· 2020

Care for Mom to Be Campanha de Conscientização Social

by Seyon Kim

Client: Seyon Kim

A' Design Award de Bronze Winner in Social Category

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Verified Award Winner

Verify Award Status for #87971

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Colors

The Design

About Care for Mom to Be Campanha de Conscientização Social

Care for Mom To Be é uma campanha de conscientização pública sobre as necessidades das gestantes que se deslocam nos transportes. A campanha pede aos outros passageiros que ofereçam um assento no trem ou um lugar para estacionar o carro. A identidade visual nasce de um logotipo que une a figura de uma pessoa grávida à forma de um coração, representando a gravidez e o cuidado. Um tom pastel acolhedor, resultante da mistura de vermelho e laranja, é utilizado em lugar da cor habitualmente associada à gravidez. Cartazes e bilhetes de metrô impressos exibem o logotipo em estações e estacionamentos.

The Recognition

About the A' Design Award de Bronze

Care for Mom to Be Campanha de Conscientização Social conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Care for Mom to Be Campanha de Conscientização Social seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Care for Mom to Be Campanha de Conscientização Social satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim