Iridescent A Embalagem De Chá by Chieh Yu Chiang

Iridescent A Embalagem De Chá by Chieh Yu Chiang is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2020

Iridescent A Embalagem De Chá

by Chieh Yu Chiang

Client: Pin Shiang Tea Co., Ltd

A' Design Award de Bronze Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #88575

View at A' Design Award Press Release Award Badge

Colors

The Design

About Iridescent A Embalagem De Chá

Este projeto combinando arte oriental e ocidental, estilo de vida e cultura na mesma imagem, usa pinceladas de tinta com cores vivas e diferentes materiais e métodos de impressão. A força das pinceladas e a cor da tinta representam o sabor do chá taiwanês, as cores vivas e o filme cintilante representam os destaques. Sombras e luzes, virtualidade e é o conceito principal deste projeto. Para quebrar a imagem estereotipada da cultura do chá, esta embalagem tenta usar uma nova perspectiva e designs para apresentá-la a diferentes gerações e ao mundo.

The Recognition

About the A' Design Award de Bronze

Iridescent A Embalagem De Chá conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Iridescent A Embalagem De Chá seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Iridescent A Embalagem De Chá satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
Dimensions & Packaging: Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
Tags: Iridescent, Tea, Art, Shadow, Light, Packaging design
Production Technology: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
Design Challenge: In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
Research: The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
Inspiration: Shadows and lights, virtuality and reality is the main concept of this design.

To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Project Duration: The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
Operation Flow: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
Team Members: Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd.
Image Credits: Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao