Butterfly Assento de Aeronave by James Lee

Butterfly Assento de Aeronave by James Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Design de Veículos, Mobilidade e Transportes Competition Category.

PrataVeículo· 2020

Butterfly Assento de Aeronave

by James Lee

Client: Butterfly Flexible Seating Solutions Limited

A' Design Award de Prata Winner in Veículo Category

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Verified Award Winner

Verify Award Status for #88997

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The Design

About Butterfly Assento de Aeronave

Butterfly é um sistema flexível de assentos para aeronaves que permite a transformação entre assentos de classe econômica premium e suítes com leito plano de classe executiva. Cada suíte Butterfly contém dois assentos reclináveis dispostos de forma alternada entre si, sendo ambos comercializados em conjunto como econômica premium. A tripulação de cabine pode rebater o assento da janela para formar um sofá lateral, criando uma suíte de classe executiva para um único passageiro. Ao rebater também o assento do corredor, obtém-se uma ampla superfície plana para dormir. O sistema permite que os operadores ajustem a cabine conforme a variação da demanda e utilizem o espaço de piso de maneira eficiente.

The Recognition

About the A' Design Award de Prata

Butterfly Assento de Aeronave conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Butterfly Assento de Aeronave seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Butterfly Assento de Aeronave é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Tags: Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
Inspiration: Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
Project Duration: The project started in 2014 in Hong Kong and is still ongoing.
Operation Flow: Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
Patents: Patented
Team Members: James Lee
Vincent Tam
Lars Rinne