DIY Spice Blends by Chef Heidi Receitas Digitais De Mídia Social by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Receitas Digitais De Mídia Social by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Design de Publicidade, Marketing e Comunicação Competition Category.

PrataPublicidade· 2020

DIY Spice Blends by Chef Heidi Receitas Digitais De Mídia Social

by Lize-Marie Swan

Client: Unilever Food Solutions

A' Design Award de Prata Winner in Publicidade Category

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Verified Award Winner

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Colors

The Design

About DIY Spice Blends by Chef Heidi Receitas Digitais De Mídia Social

A Unilever Food Solutions incumbiu a chef residente Heidi Heckmann (Chef Regional do Cliente, Cidade do Cabo) de criar 11 receitas exclusivas de Spice Blends usando a linha de especiarias Robertsons. Como parte da campanha “Nossa Jornada, Sua Descoberta”, a ideia era criar imagens e designs exclusivos usando esses ingredientes para uma campanha divertida no Facebook. Todas as semanas, as Spice Blends exclusivas do Chef Heidi eram postadas como publicações de tela do Facebook repletas de mídia. Cada uma dessas receitas também está disponível para download para iPad no site da UFS.com.

The Recognition

About the A' Design Award de Prata

DIY Spice Blends by Chef Heidi Receitas Digitais De Mídia Social conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que DIY Spice Blends by Chef Heidi Receitas Digitais De Mídia Social seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. DIY Spice Blends by Chef Heidi Receitas Digitais De Mídia Social é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew