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Konka LED A3 Series TV Televisão Inteligente by Konka

Konka LED A3 Series TV Televisão Inteligente by Konka is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Design de Dispositivos Digitais e Eletrónicos Competition Category.


PrataEletrónica de Consumo· 2020

Konka LED A3 Series TV Televisão Inteligente

by Konka

Client: Konka

A' Design Award de Prata Winner in Eletrónica de Consumo Category

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Verified Award Winner

Verify Award Status for #91047

Colors

The Design

About Konka LED A3 Series TV Televisão Inteligente

A TV Konka LED Série A3 é uma televisão inteligente concebida para o entretenimento doméstico. A série A3 apresenta uma forma fina e leve, com uma base em formato de asas em voo, inspirada nas águias. Uma placa traseira em vidro e uma moldura intermédia permitem um design sem bordas, fazendo com que a moldura e o ecrã surjam como uma peça única quando vistos de frente. Elementos em metal escovado e um acabamento mate conferem à vista lateral um aspeto em camadas. Um botão de luz circular vermelho controla as funções principais, estando integrados o controlo por voz e o sensor de luminosidade. São utilizados LEDs com chips azuis de comprimento de onda longo para reduzir a luz azul.

The Recognition

About the A' Design Award de Prata

Konka LED A3 Series TV Televisão Inteligente conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Konka LED A3 Series TV Televisão Inteligente seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Konka LED A3 Series TV Televisão Inteligente é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The A3 series TV offering a lightweight and slim overall shape with a flying wing-shaped base.It was designed with the leading-edge product language to combine high-tech screen with optimum sound and high-level craftsmanship.
Dimensions & Packaging
55/1229*297.8*773.3mm
65/1448.7*334*911.8mm
75/1674.5*578*1587.7mm
Tags
Flagship,55A3,65A3,75A3,LED
Production Technology
More focused CMF design, Nordic matte mesh, marbled natural texture and metal texture of industrial products. The perfect combination of natural life and design aesthetics makes A3 more than just a TV.
Design Challenge
The A3 series is not only thin and light, but also has a glass back plate and a mid-frame to achieve a rimless design.The newly upgraded large-size speaker and the metal side of the ground add a metal speaker net blessing, each note is fully expressed.More focused CMF design,Nordic matte mesh, marbled natural texture and metal texture of industrial products,The perfect combination of natural life and design aesthetics makes A3 more than just a TV.
Research
With the development of the color TV industry and the changes in market demand, people are pursuing new requirements for the performance of smart TVs while pursuing TV appearance, content richness and application experience.Ultra-thin rimless TV/Blu-ray health TV also ushered in new market opportunities.With the maturity of manufacturing technologies such as LEDs and metal structural parts,Adjust the traditional production assembly method by integrating structural components.Our TV can achieve a true rimless design.The thickness is also made thinner, the back plate pattern is more beautiful, and the cost is also greatly reduced.
Inspiration
Convincing with it’s minimalist design , frame and screen seem to blend into one another which is visible from the front as a slice.The layering design underscoring the thinness of the side face.The operating concept is user-friendly so that The red circular light button can easily control all functions.In the narrow network, new technologies and functions such as voice control and light sensing are integrated.The design of the flying wing-shaped base was inspired by eagles.
Project Duration
The project started in April 2018 in Shenzhen and finished in April 2019 in Shenzhen, and was exhibited in Beijing in April 2019.
Operation Flow
The thickness is also made thinner, the back plate pattern is more beautiful, and the cost is also greatly reduced;The hardware circuit platform also has the requirements of faster, more stable, better picture quality and better sound performance;Meanwhile, by selecting the LED of the long-wavelength blue chip to achieve the purpose of preventing blue light.
Patents
Patents:201930141777.3
Team Members
Designer:XUN LUO
Designer:HAO CHANG
Designer:QIANG LI
Creative Director:YONG JIN
Creative Director:XIAOZHEN CHEN

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