EN Skincare Loja de Cosméticos, Salão de Beleza by Yusuke Kinoshita

EN Skincare Loja de Cosméticos, Salão de Beleza by Yusuke Kinoshita is a highly esteemed winner of the very prestigious 2020 A' Design Award de Platina in Design de Espaços Interiores e Exposições Competition Category.

PlatinaInterior· 2020

EN Skincare Loja de Cosméticos, Salão de Beleza

by Yusuke Kinoshita

Client: Archiee

A' Design Award de Platina Winner in Interior Category

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Verified Award Winner

Verify Award Status for #93094

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Colors

The Design

About EN Skincare Loja de Cosméticos, Salão de Beleza

En Skincare é uma loja de cosméticos e salão de tratamentos instalada num edifício do século XVIII, no centro de Paris. O nome En significa beleza em japonês e pode também significar círculo e ligação. Estes três significados inspiraram o projeto. Uma série de divisórias circulares em latão reparte 150 metros quadrados em quatro salas distribuídas por dois níveis. Duas salas luminosas, revestidas a estuque, ocupam o piso térreo, enquanto a cave conserva as paredes de pedra e os tetos abobadados. Os visitantes percorrem um trajeto sinuoso até cada área de tratamento, refletindo a noção japonesa de hospitalidade através da descoberta.

The Recognition

About the A' Design Award de Platina

EN Skincare Loja de Cosméticos, Salão de Beleza conquistou o A' Design Award de Platina, um reconhecimento extremamente prestigiado atribuído a designs verdadeiramente excecionais, elegantes e magníficos. Os vencedores da Platina são maravilhas da criação, testemunhos dos limites da criatividade intelectual, e demonstram o profissionalismo inigualável e o génio dos seus designers. Espera-se que estes designs sejam as obras mais reconhecidas, que definem a estética de uma época, contribuem para o bem-estar da sociedade e fazem avançar as fronteiras da arte, da ciência, do design e da tecnologia. EN Skincare Loja de Cosméticos, Salão de Beleza exibe um nível transcendente de excelência e torna, sem sombra de dúvida, o mundo num lugar melhor graças às suas características vantajosas e valiosas. EN Skincare Loja de Cosméticos, Salão de Beleza é uma obra vencedora do A' Design Award de Platina que desperta desejos, inspira, entusiasma, delicia e faz nascer uma grande alegria.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed for new Japanese cosmetics brand En, the store occupies of an 18th-century building in the centre of the French capital. The name "En" translates as "beauty" in Japanese, but can also mean "circle" and "connection". These three translations all inspired the design of the store. On the ground floor are two bright minimal spaces, furnished with curving brass partitions and furniture. Meanwhile the basement reveals the building's history, with exposed stone walls and a vaulted ceiling.
Dimensions & Packaging: The existing 150 square meter spaces were divided into 4 main rooms: 2 rooms with stone vaulted spaces in the basement and 2 rooms finished with white plaster on the ground floor. A different scale of circles is composed for each room to create a functional plan. Room1: the entrance and the boutique, Room2: the counseling and the treatment space, Room3: the hall and the massage space, Room4: the product gallery and the blending counter.
Tags: Skincare, brass, paris, japan
Production Technology: The external surfaces of the circle partitions are finished in polished brass to bring a distorted and warm reflection. This beautiful expanded space creates the feeling for the visitor step into an elegant and extraordinary world.
Design Challenge: Merging two history and culture, between French and Japanese. Mixing culture in a strong clear story is always a challenge. Once we could figure out this strong idea, then we believe this new story could attract the people.
Research: The site has prime Parisian location, in the 6th arrondissement steps from the Jardin de Luxembourg. We preserved most of the existing structure of the 18th-century building, adding a series of circular partitions across four rooms and two levels to gently define the various functions of the space. This leans into the Japanese hospitality principal of discovery; patrons must wind through the store to find each treatment area, rather than walking into an obvious open-plan. The unusual geometric forms serve to spark curiosity in the customer, enchanting them to delve deeper into the store.
Inspiration: Adding a series of circular partitions across four rooms and two levels to gently define the various functions of the space. This leans into the Japanese hospitality principal of discovery; patrons must wind through the store to find each treatment area, rather than walking into an obvious open-plan. The unusual geometric forms serve to spark curiosity in the customer. The concept of ‘beauty’ by choosing golden polished brass for the circular partitions and accent pieces throughout the store.
Project Duration: Project started in December 2017 and opened to public at July 2019 in paris. 7 Rue de Condé75006 Paris
Operation Flow: The space cut off by the circle partitions connects all the required functions. This remaining space between the existing walls and the integrated circle partitions creates a geometrically curious form and an original circulation with an aesthetical experience. The customer cannot get into each service rooms directly, but must walk along a winding path toward the destination. This method that let the visitors walk along and enhance his expectation is typical Japanese way of hospitality, as in the traditional tea culture.
Patents: Photography is by David Foessel
Team Members: Yusuke Kinoshita
Image Credits: Photography is by David Foessel