Macy’s Website Interface de Website by Willy Lai and Dave Torres

Macy’s Website Interface de Website by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Design de Interface, Interação e Experiência do Utilizador Competition Category.

PrataInterface· 2020

Macy’s Website Interface de Website

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award de Prata Winner in Interface Category

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The Design

About Macy’s Website Interface de Website

O Website da Macy's é uma interface de varejo on-line que permite aos clientes navegar e comprar os produtos oferecidos pela Macy's. O site foi redesenhado em resposta ao feedback dos clientes, resultando em um layout limpo e simples, inspirado pela mídia de moda e por produtos de tecnologia de consumo. Tecnologias de web responsiva permitem o acesso por meio de computadores portáteis, tablets e smartphones. Uma pesquisa extensa orientou o trabalho, incluindo questionários com usuários, entrevistas, testes A/B e testes de usabilidade. A estrutura mais simples agiliza o processo de compra e aprimorou o engajamento do usuário.

The Recognition

About the A' Design Award de Prata

Macy’s Website Interface de Website conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Macy’s Website Interface de Website seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Macy’s Website Interface de Website é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.