Poznan Marathon Medal Animação Promocional by Artmask Group

Poznan Marathon Medal Animação Promocional by Artmask Group is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Design de Cinema, Vídeo e Animação Competition Category.

PrataCinema· 2020

Poznan Marathon Medal Animação Promocional

by Artmask Group

Client: PKO Poznań Marathon

A' Design Award de Prata Winner in Cinema Category

40,459

Verified Award Winner

Verify Award Status for #94314

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Colors

The Design

About Poznan Marathon Medal Animação Promocional

A Medalha da Maratona de Poznań é uma animação promocional criada para apresentar a medalha da vigésima Maratona PKO de Poznań. A animação mostra pequenos elementos que se unem até formar a medalha, sendo que cada elemento simboliza um ano da história da maratona. A fita da medalha é impressa com fotografias históricas de todas as edições do evento, dispostas em ordem cronológica. A medalha mede 80 por 80 por 7 milímetros e é fundida em aço e prata. A animação foi produzida em resolução 4K para incentivar as inscrições na corrida de aniversário.

The Recognition

About the A' Design Award de Prata

Poznan Marathon Medal Animação Promocional conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Poznan Marathon Medal Animação Promocional seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Poznan Marathon Medal Animação Promocional é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The original idea of presenting medals for the competitors of the 20 PKO Poznan Marathon. The animation was to encourage registration for the jubilee marathon and run 42.195 km to win a medal.
Dimensions & Packaging: medal dimensions: 80mm x 7mm x 80mm. Medal cast in steel and silver.
Video Presentation Resolution: 4K
Tags: animation, medal, poznan marathon, 3d animation
Production Technology: Houdini
Adobe After effects
Adobe Premiere
3d Studio MAX
Photoshop
Design Challenge: The most difficult part of the project is to create a unique animation scenario presenting the ideas of the medal design and the 20 years of the Poznan Marathon placed in it. In addition, a short time for implementation from the script to the finished animation.
Research: Based on attempts to present the medal in the form of animations started in 2018, we have found that presenting both the medal and the T-shirt for Marathon in the new form of professional Animation that all runners are waiting for positively increases the number of runners. After presenting the Animation with a medal and a T-shirt, the number of people registered in the marathon increased over 15%.
Inspiration: The idea to create the animation and design of the medal was 20 years of the history of the Poznan Marathon. The small elements that make up the medal symbolize each year. The medal's lanyard is printed with historical photos from all marathon editions arranged in chronological order.
Project Duration: The project started in August 2019 and finished in September 2019 in Poznan.
Operation Flow: A new way of presenting a marathon medal.
Team Members: Mateusz Kowalski
Wojciech Czub
Image Credits: Image #1: Creator Mateusz Kowalski, front-view, 2019. Image #2: Creator Mateusz Kowalski, rear-view, 2019. Image #3: Creator Wojciech Czub, full-view, 2019. Image #4: Creator Mateusz Kowalski, realisation, 2019. Image #5: Creator Mateusz Kowalski, lanyards, 2019.
Video Creadits: Creator Mateusz Kowalski, medal-animation, 2019