Decade The Love Design de Interiores de Cafeteria by Yong Zhang

Decade The Love Design de Interiores de Cafeteria by Yong Zhang is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design de Espaços Interiores e Exposições Competition Category.

BronzeInterior· 2020

Decade The Love Design de Interiores de Cafeteria

by Yong Zhang

Client: Touch Design

A' Design Award de Bronze Winner in Interior Category

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Verified Award Winner

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The Design

About Decade The Love Design de Interiores de Cafeteria

Decade The Love é o interior de uma cafeteria em Tianjin, na China. O projeto ocupa uma área estreita de cerca de 60 metros quadrados. Granilite branco e laranja compõe a principal superfície visual. Uma ampla janela de vidro e uma porta minimalista branca personalizada trazem luz para o espaço alongado. O aço inoxidável espelhado oculta a área de armazenamento e amplia visualmente o ambiente. Um círculo de iluminação linear delimita o interior. A vitrine de sobremesas e o balcão são totalmente transparentes, permitindo que a moagem, a extração e o preparo sejam vistos. Música, café, arte e leitura combinam-se em um ambiente sereno.

The Recognition

About the A' Design Award de Bronze

Decade The Love Design de Interiores de Cafeteria conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Decade The Love Design de Interiores de Cafeteria seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Decade The Love Design de Interiores de Cafeteria satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Under the cloak of rapid urban development, people are good at hiding in reinforced concrete buildings, trying to obtain psychological security in concrete wrapping. This Decade Cafe, created by Touch Design, is the first coffee shop in Tianjin to advocate a slow lifestyle with music criticism, music culture and fashionable peripheral products. It tries to depict the island of ideals and soft hearts in the current impetuous and fast fast-food life.
Dimensions & Packaging: In an area of about 60 square meters, the design eliminates the cramp of the original space and makes it interesting. Mirrored stainless steel cleverly hides the storage area and forms a visual widening, dispersing the narrow sense of space, plus a circle of symbolic linear lights to form its own architectural language. People shuttle in it, without the slightest sense of awkwardness, in the span of space to open the artistic journey of records and coffee.
Tags: Interior, Minimalist, Coffee Shop, Retail, Modern, Simple, Art, Interesting, Commercial Space
Production Technology: This case takes the classic and pure white orange terrazzo as the overall visual output focus, creating the simple and transparent effect through the large glass window and the customized white minimalist door, introducing abundant light for the narrow and long space, and at the same time, people can get a first glimpse of the internal space level.
Design Challenge: Limited by the structure of the house, designers are constantly thinking about how to make such a narrow and dark street shop into a unique cafe, and through their design to maximize the benefits for the owners. For this reason, the designers keep part of the old top and paint it white. The following heavy design allows customers to step into the core area of the cafe gradually, while adding a sense of love and ceremony for coffee.
Research: Many people say that the this cafe is like a treasure waiting for music and coffee lovers to open. Mr. Ding, one of the principals of Decade Cafe, has collected more than 30000 old records and various rare record posters, he joked with us which can be changed into a villa if all of them are sold. Therefore, we hope to integrate coffee and culture, art and music through design, with such a unique gift to carry the dreams of two clients.
Inspiration: In the dimension of infinite extension of time and space, the interpretation of decade is no longer a short "ten years", but has been endowed with more beautiful meanings. In the city full of vigilance and alienation, the music, coffee, art and reading all merge and react to each other in this decade, forming a new form, and ultimately depicting the utopia of beauty and romance in people's hearts.
Project Duration: The project started in April 2019 in Tianjin and finished in August 2019 in Tianjin.
Operation Flow: The dessert cabinet and bar are completely transparent, allowing a glance at the grinding, extraction, coffee shape and production process. The concise and delicate modelling sets off the products with a low-key attitude, making people focus their vision on coffee and dessert, deducing a very pure modernist style.
Patents: Copyrights belong to Yong Zhang, 2019.
Team Members: Yong Zhang
Xin Ma
Image Credits: Image #1: Photographer Yuhua Kou, Entrance, 2019.
Image #2: Photographer Yuhua Kou, Record Wall, 2019.
Image #3: Photographer Yuhua Kou, Single Customer Area, 2019.
Image #4: Photographer Yuhua Kou, Dessert Cabinet and Bar, 2019.
Image #5: Photographer Yuhua Kou, Multi Seat Area, 2019.