Masstone Design de Interiores de Boutique de Moda by SpActrum

Masstone Design de Interiores de Boutique de Moda by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design de Espaços Interiores e Exposições Competition Category.

BronzeInterior· 2021

Masstone Design de Interiores de Boutique de Moda

by SpActrum

Client: SpActrum

A' Design Award de Bronze Winner in Interior Category

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Verified Award Winner

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The Design

About Masstone Design de Interiores de Boutique de Moda

A Masstone é um projeto de design de interiores para uma boutique de moda em Taiyuan, na China. A boutique ocupa 520 metros quadrados distribuídos em dois pavimentos e está organizada como um jardim interno. Uma ampla rampa suave conduz à entrada, e um plano inclinado liga-se a uma plataforma superior. Três escadas curtas acrescentam novos percursos. Rampas, plataformas e escadas dão suporte a desfiles na passarela, provas de roupa, vendas e uso de lazer. Os materiais incluem placas de alumínio anodizado, GRG, granilite e uma estrutura metálica. Uma parede verde com irrigação automática suaviza a geometria. A estrutura de concreto permanece aparente.

The Recognition

About the A' Design Award de Bronze

Masstone Design de Interiores de Boutique de Moda conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Masstone Design de Interiores de Boutique de Moda seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Masstone Design de Interiores de Boutique de Moda satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan