Pass On Série Fotográfica by Eduardo Dulla

Pass On Série Fotográfica by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design de Fotografia e Manipulação Fotográfica Competition Category.

BronzeFotografia· 2020

Pass On Série Fotográfica

by Eduardo Dulla

Client: Eduardo Dulla

A' Design Award de Bronze Winner in Fotografia Category

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Verified Award Winner

Verify Award Status for #96678

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Colors

The Design

About Pass On Série Fotográfica

Pass On é uma série fotográfica construída em torno da imagem de uma mensagem lacrada dentro de uma garrafa. Cada fotografia é inspirada por uma única palavra, como esperança ou fraternidade, e representa essa palavra através do seu significado ou de um acontecimento real. Os mesmos três elementos, uma mensagem, uma garrafa e água, surgem em todas as imagens, mas cada tema é tratado de forma diferente. Foram construídos cenários, aquários especiais e mecanismos específicos para as fotografias. As imagens digitais combinam interferência e fusão de imagens, e são impressas a jato de tinta sobre papel de algodão.

The Recognition

About the A' Design Award de Bronze

Pass On Série Fotográfica conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Pass On Série Fotográfica seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Pass On Série Fotográfica satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging: digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags: message in a bottle, photo digital, photo manipulation, mankind,
Production Technology: Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge: The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research: Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration: The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration: The project started in July 2017 and is yet in progress.
Operation Flow: The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Team Members: Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits: all photos Eduardo Dulla