Tongue-Bongue Embalagem De Doces by Victoria Ax

Tongue-Bongue Embalagem De Doces by Victoria Ax is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2020

Tongue-Bongue Embalagem De Doces

by Victoria Ax

Client: Vi_ax

A' Design Award de Bronze Winner in Embalagem Category

16,999

Verified Award Winner

Verify Award Status for #97413

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongue-Bongue Embalagem De Doces

O desejo era criar uma embalagem para algum tipo de alimento. Ao desenvolver embalagens, é mais importante ser imprevisível. Como existem muitas soluções estereotipadas no mercado, algo mais deve ser buscado, deve-se afastar-se dos modelos. E a atenção foi dada ao próprio processo de comer, como pegar e colocar o alimento na boca. Este foi um pano de fundo para a ideia. As pessoas usam a língua para sugar todos os tipos de doces. Os pirulitos em forma de língua criam uma metáfora surreal "língua na língua (humana)".

The Recognition

About the A' Design Award de Bronze

Tongue-Bongue Embalagem De Doces conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Tongue-Bongue Embalagem De Doces seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Tongue-Bongue Embalagem De Doces satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags: tongue, tongue-bongue, package, toy-package, fruits
Production Technology: paper
Design Challenge: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration: Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.