Status Audio Identidade de Marca por Ryan Paonessa

O design Status Audio Identidade de Marca por Ryan Paonessa é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Bronze na Categoria de Competição Design de Publicidade, Marketing e Comunicação.

BronzePublicidade· 2020

Status Audio Identidade de Marca

por Ryan Paonessa

Cliente: Ryan Paonessa Design

Vencedor do A' Design Award de Bronze na Categoria Publicidade

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Cores

O Design

Sobre Status Audio Identidade de Marca

A Status Audio é uma identidade de marca criada para uma empresa de fones de ouvido de venda direta ao consumidor, sediada em Nova York. O logotipo imita o fluxo de um padrão simples de onda sonora, com cada letra seguindo o mesmo percurso vertical e a mesma curvatura. O refinado padrão de onda sonora também funciona como marca secundária nas aplicações em que o logotipo não é necessário. A cor e a tipografia unificam a identidade visual em embalagens, site, materiais impressos e peças de marketing. Os fones de ouvido não trazem logotipo, apenas um código de produto exclusivo, o que reflete uma abordagem minimalista e utilitária. A embalagem é oferecida em diversos tamanhos.

O Reconhecimento

Sobre o A' Design Award de Bronze

Status Audio Identidade de Marca conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Status Audio Identidade de Marca seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Status Audio Identidade de Marca satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.

The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
Dimensões e Embalagem: The packaging shown is offered in a variety of sizes and iterations based on the product.
Etiquetas: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
Tecnologia de Produção: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
Desafio de Design: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
Pesquisa: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
Inspiração: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
Duração do Projeto: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
Fluxo de Operação: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
Membros da Equipa: Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son
Créditos de Imagem: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.