Project Yellow O Design Visual Do Ip by Yu Chen

Project Yellow O Design Visual Do Ip by Yu Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Design de Computação Gráfica, Modelação 3D, Texturização e Renderização Competition Category.

PrataComputação Gráfica· 2020

Project Yellow O Design Visual Do Ip

by Yu Chen

Client: Hubei University of Technology

A' Design Award de Prata Winner in Computação Gráfica Category

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Verified Award Winner

Verify Award Status for #98998

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Colors

The Design

About Project Yellow O Design Visual Do Ip

Project Yellow é um projeto de arte abrangente que constrói o conceito visual de Everything is Yellow. De acordo com a visão-chave, grandes displays ao ar livre serão feitos em várias cidades, e uma série de derivados culturais e criativos serão produzidos ao mesmo tempo. Como um IP visual, o Project Yellow tem uma imagem visual atraente e um esquema de cores energético para formar uma visão chave unificada, que torna as pessoas inesquecíveis. Adequado para promoção online e offline em grande escala e para a produção de derivados visuais, é um projeto de design exclusivo.

The Recognition

About the A' Design Award de Prata

Project Yellow O Design Visual Do Ip conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Project Yellow O Design Visual Do Ip seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Project Yellow O Design Visual Do Ip é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen