Holiday Gift Set Embalagem para Conjunto de Presentes by Salvita Bingelyte

Holiday Gift Set Embalagem para Conjunto de Presentes by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2020

Holiday Gift Set Embalagem para Conjunto de Presentes

by Salvita Bingelyte

Client: Salvita Design

A' Design Award de Prata Winner in Embalagem Category

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Verified Award Winner
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Colors

The Design

About Holiday Gift Set Embalagem para Conjunto de Presentes

O Holiday Gift Set é um projeto de embalagem para uma coleção de presentes natalinos consumíveis. O conjunto contém uma barra de chocolate de 80 g, uma embalagem de chá de ervas de 40 g, um pote de 200 g de mel natural e uma vela aromática de canela de 140 g. As ilustrações são inspiradas em Zemyna, a deusa lituana da terra, aqui retratada como uma figura moderna que usa tênis e fones de ouvido. Os longos cabelos brancos da deusa evocam a neve e imagens festivas familiares. Uma paleta de cores naturais e suaves reflete os ingredientes. Foram utilizadas as técnicas de impressão offset, flexografia e digital.

The Recognition

About the A' Design Award de Prata

Holiday Gift Set Embalagem para Conjunto de Presentes conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Holiday Gift Set Embalagem para Conjunto de Presentes seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Holiday Gift Set Embalagem para Conjunto de Presentes é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)