Five Senses Feast Design de Espaço para Eventos by Rong Chen and Artgital

Five Senses Feast Design de Espaço para Eventos by Rong Chen and Artgital is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design de Eventos e Acontecimentos Competition Category.

BronzeEvento· 2020

Five Senses Feast Design de Espaço para Eventos

by Rong Chen and Artgital

Client: Asia Design Interior Renovation Co.ltd

A' Design Award de Bronze Winner in Evento Category

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Verified Award Winner

Verify Award Status for #99371

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Five Senses Feast Design de Espaço para Eventos

Five Senses Feast é um projeto de design de espaço para eventos criado para um festival de degustação de whisky em Taipei, Taiwan. O design apresenta cinco instalações interativas principais e um bar de degustação. Um ecrã tátil transparente e uma garrafa de três litros visualizam o processo de destilação. Um holofote sonoro e um grande painel de ecrã tátil conduzem os visitantes através de conteúdos visuais e acústicos. Seda natural, combinada com efeitos sonoros, simula o rodopiar do whisky. Um espetáculo de iluminação interativa recorre a garrafas de whisky para evocar o envelhecimento em barris de xerez. O objetivo é proporcionar uma jornada de degustação ativa e imersiva.

The Recognition

About the A' Design Award de Bronze

Five Senses Feast Design de Espaço para Eventos conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Five Senses Feast Design de Espaço para Eventos seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Five Senses Feast Design de Espaço para Eventos satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To make Glenmorangie New Lasanta stand out in the competition among the numerous whisky producers eyeing Taiwan as an important market and to bring a brand-new experience in whisky tasting have been the primary goal of Glenmorangie WhiskyFest in Taipei.
Tags: Even Space Design, Glenmorangie WhiskyFest,
Design Challenge: The whisky tasting began with appreciating the colors of the whisky. The showroom displayed an interactive lighting show using whisky bottles. The amber glow of New Lasanta ‘s body color was simulated using the infused flows of light and shadow, recounting the story of how the whisky matures for two years in sherry casks and thus immersing visitors in the sunshine of southern Spain.
Research: New Lasanta’s soft, smooth mouth feel and rich flavor were ingeniously conveyed to visitors by means of innovative interactive devices. Starting from the eyes, the nose, to the fingertips and the tip of the tongue, sensual experiences were combined and transformed, engrossing visitors in this whisky-tasting feast.
Inspiration: Unlike the singularity and one-directionality of other wine tasting and displaying events, Glenmorangie WhiskyFest in Taipei organized five main interactive installations and a tasting bar, enabling visitors to do more than experience passively - their visit was transformed into a distinctive journey by appealing to the five senses of sight, smell, taste, hearing and touch. With proactive feedbacks, they could enjoy an immersive, real-time simulation that touched the heart.
Project Duration: Taipei, Taiwan
Operation Flow: By means of a transparent touch screen and a real three-liter bottle of New Lasanta, the unique brewing process and superb craftsmanship were visualized. Through such interactive devices as an audio spotlight and a huge touch-screen panel, visitors went on a visual, acoustic and historic journey throughout the world. When one’s fingers touched the real silk, the swaying of the smooth silk, together with sound effects, simulated the swirling and whirling of whisky. The after taste of whisky in the mouth lingered. Besides, by swiping the touch-screen panel, there emerged floating particles on the screen, highlighting the warm fragrance of New Lasanta merged with that of chocolate, creaming toffee, and honey dates.
Patents: Trademark belong to Glenmorangie
Video copyrights belong to Artgital Interactive Solutions
Team Members: Rong Chen
Artgital Interactive Solutions
Image Credits: IP, Glenmorangie
Video, Artgital Interactive Solutioins
Photo, Wei-Zhi Hong