Formal Wear Department Loja by Bezmirno Architects is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Design de Espaços Interiores e Exposições Competition Category.
PrataInterior· 2020
Formal Wear Department Loja
Client: Bezmirno Architects
A' Design Award de Prata Winner in Interior Category
Verified Award Winner
Verify Award Status for #99568The Design
About Formal Wear Department Loja
As lojas de roupas masculinas costumam oferecer interiores neutros que afetam negativamente o humor dos visitantes e, portanto, reduzem o percentual de vendas. Para atrair as pessoas não só para visitarem umloja, mas também para comprarem os produtos que aí se apresentam, o espaço deve inspirar e despertar um bom ânimo. É por isso que o design destloja utiliza características especiais inspiradas na arte da costura e detalhes diferenciados que vão chamar a atenção e espalhar o bom humor. O layout open-space dividido em duas zonas também foi pensado para a liberdade do cliente durante as compras.
The Recognition
About the A' Design Award de Prata
Formal Wear Department Loja conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Formal Wear Department Loja seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Formal Wear Department Loja é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The centerpiece of the store is the installation which was inspired by tailors cushion. It serves not only to draw attention but can also be transformed to change the expositions and to present a new collections. Cabinets along the walls can also adapt to long and short clothing, depending on the needs. The space is conditionally divided into two zones. A common area and a lounge area with its own bar and sofas for anyone who wants to take a short rest from shopping enjoying a good cup of coffee or a glass of whiskey.
- Dimensions & Packaging
- The site has a total area of 193 sq.mt. and is split in two areas.
- Tags
- Interior design, commercial design, shop design, fashion, menswear, Men's clothing store, Formal Wear Department, clothing store
- Production Technology
- In the interior design of the Formal Wear Department we decided to use a dark color scheme and a various materials, including a large number of wood and wooden surfaces, concrete, textile inserts on the walls and furniture and brass pieces, which were used to make installations in the form of a tailors cushion. The main task for us in this project was to create an open space which can also transform and change its characteristics into something else depending on the needs.
- Design Challenge
- The research challenge of this project for Bezmirno Architects team was to create a store based on the main architectural rules but with a little supplementations to them to represent a classic vision of a fashion industry that can also be a modern one.
- Research
- We studied different fashion stores and menswear departments layouts to understand how they work in an open space areas and a human psychology to know how much the customers interact with the interior when it comes to the shopping. Realizing that people get tired of shopping very quickly because store designs are often too bright and stressful, we have come to a restrained deep color scheme, sharp clean lines and decided to use close to nature materials. We also created two different zones so that shopping is no longer associated with monotony and fatigue.
- Inspiration
- The interior design for Formal Wear Department was inspired by traditional tailoring features. Therefore, the store has some installations, functional and stylistic features that are inherent in the classics of the fashion industry.
- Project Duration
- The project started in June 2019 in Kyiv and finished in October 2019 in Kyiv, and was exhibited at Interior of the Year 2019 in December 2019.
- Operation Flow
- There are several areas in this store. One is where the customers can try on or buy clothes, another one is for those who wants to take a break from shopping and enjoy a great cup of coffee. The interior has transformative functions, and its individual parts may vary depending on the presented collection.
- Patents
- Copyrights belong to Bezmirno Architects, 2020.
- Team Members
- Architect: Andriy Gusak
Architect: Yaroslav Pavlivskiy - Image Credits
- Images: Photographer Andriy Avdeenko, 2019.
Video Credits: Director of Photography Andriy Korotich, 2019.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
