Wu Embalagem para Presente by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Design de Embalagem Competition Category.
PrataEmbalagem· 2020
Wu Embalagem para Presente
Client: 7654321 Studio
A' Design Award de Prata Winner in Embalagem Category
Verified Award Winner
Verify Award Status for #99598The Design
About Wu Embalagem para Presente
Wu é uma série de embalagens para presente desenvolvida para recipientes de chá de alta qualidade feitos de prata, latão e esmalte. As caixas são produzidas em três tamanhos e combinam papel verde-escuro com detalhes em acabamento perolado em tons outonais, criando uma tonalidade serena e estável. Cada caixa traz um pingente de borla com uma moeda de latão gravada em ambos os lados com as frases Wei Wu Zhi Zu e Longa Felicidade. Wei Wu Zhi Zu significa que as pessoas contentes são sempre felizes. A caixa é aberta deslizando-se o invólucro externo, revelando o recipiente e um cartão impresso.
The Recognition
About the A' Design Award de Prata
Wu Embalagem para Presente conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Wu Embalagem para Presente seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Wu Embalagem para Presente é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Client is an enterprise selling high-end utensils. The project focuses on the design of gift packaging for several of its high-end tea vessels made in silver, brass and enamel. The overall tone of dark green, decorated with autumn colors, to make stable atmosphere. Tassels strung with "Wei Wu Zhi Zu" brass ancient coins as pendants, brass ancient coins is engraved on both sides with "Wei Wu Zhi Zu", "Long Happiness". "Wei Wu Zhi Zu" means contented people are always happy.
- Dimensions & Packaging
- 330*130*130mm / 255*130*130mm / 180*130*130mm
- Tags
- Wu, gift packaging
- Production Technology
- brass coins, tassel, FEDRIGONI Sirio Pearl Aurum #10001012 125g, Colorplan forest 135g
- Design Challenge
- The text and materials and the way the box is opened are perfectly and cleverly combined. All elements work together.
- Research
- Starting from "Wu", control the color, box shape, opening method, details, accessories and other aspects to create a valuable and high-end traditional etiquette culture. Study the ancient common decoration, tassel. It was popular in women's headdresses in ancient times, but it also exists in men's officialdom. For example, the ancient emperor wore a tassel made of pearls or other silk threads on the head. The most common tassel is also used to hang curtains in the corners of the curtain or the handle of the jade pendant, conveying the quaint and graceful charm. At that time, brass coins were just a kind of "decorating money" or "carrying money". "decorating money" began to appear in the Western Han Dynasty. Spending money over the ages is an image record of ancient folk culture, folk life forms and ideals of the times. It has important documentary value and collection value.
- Inspiration
- "Wei Wu Zhi Zu" word first appeared on the ancient coins of Han Dynasty, which reflected the simple aspiration, consign and pursuit of ancient Chinese people, clever, interesting and profound.
- Project Duration
- The project started in November 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
- Operation Flow
- Place the product in the vertical position, you can see the ancient brass coins with tassel strings, pull the box up and down to present the specific product and mind card.
- Team Members
- Designer:Bosom
Photography:Hello小方 - Image Credits
- Image #1: Photographer Hello小方, 2019.
Image #2: Photographer Hello小方, 2019.
Image #3: Photographer Hello小方, 2019.
Image #4: Photographer Hello小方, 2019.
Image #5: Photographer Hello小方, 2019.
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