Wild Cook Advertising Poster by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Poster by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ferro in Design de Publicidade, Marketing e Comunicação Competition Category.

FerroPublicidade· 2020

Wild Cook Advertising Poster

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

A' Design Award de Ferro Winner in Publicidade Category

61,455

Verified Award Winner

Verify Award Status for #99688

Visit Site View at A' Design Award Press Release Award Badge

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The Design

About Wild Cook Advertising Poster

A publicidade é uma das partes mais importantes da apresentação de um produto. Para poder apresentar um design, os designers devem compreender os principais aspectos do design e para o apresentar de forma artística têm de se concentrar nas suas características mais importantes. Aromas de fumaça desde a queima suave de materiais naturais até alimentos, é por isso que os designers insistiram em mostrar os materiais naturais queimando e a fumaça saindo deles. A intenção dos designers foi estimular a curiosidade sobre a publicidade.

The Recognition

About the A' Design Award de Ferro

Wild Cook Advertising Poster conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Wild Cook Advertising Poster seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Wild Cook Advertising Poster merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad