Lamborghini Exhibition Center Centro de Exposições by PolyMorphArchitects

Lamborghini Exhibition Center Centro de Exposições by PolyMorphArchitects is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ferro in Design de Arquitetura, Edifícios e Estruturas Competition Category.

FerroArquitetura· 2020

Lamborghini Exhibition Center Centro de Exposições

by PolyMorphArchitects

Client: Automobili Lamborghini S.p.A, Zhengzhou Zhongyue Lamborghini Trading Co Ltd

A' Design Award de Ferro Winner in Arquitetura Category

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The Design

About Lamborghini Exhibition Center Centro de Exposições

O Centro de Exposições Lamborghini é um edifício de exposição de automóveis concluído em 2019 em Zhengzhou, na China. O edifício ocupa 1030 metros quadrados e abriga quatro áreas principais: um espaço de exposição de carros novos, uma loja de vendas e serviços, um lounge VIP e um escritório administrativo. A forma é definida por um volume torcido baseado em ângulos de 60 graus, inspirado nas linhas dos carros esportivos. Uma fachada contínua e giratória utiliza paralelogramos e triângulos, integrando as janelas em uma única superfície. Um corredor visual entre os dois pavimentos reduz o peso visual do volume no pequeno terreno.

The Recognition

About the A' Design Award de Ferro

Lamborghini Exhibition Center Centro de Exposições conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Lamborghini Exhibition Center Centro de Exposições seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Lamborghini Exhibition Center Centro de Exposições merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Lamborghini's third independent designed exhibition center globally, representing the sensation of the site brought by Lamborghini's handling performance which gives full consideration to the spaces required for an exhibition hall and respects the client's culture as a key driver of the project. The building includes four main functional spaces: new car exhibition area, automobile sales servicshop 4S, VIP Lounge and management office.
Dimensions & Packaging: The project has 1030 square meters.
Tags: exhibition center, management office, VIP Lounge, Automobile Sales Servicshop 4S
Production Technology: The entire building is surrounded by a continuously revolving facade and making use of parallelograms and triangles as a base language, creating continuous surface and integration of windows, establishing an interweaving between the building and surrounding site. The entire space is activated by a design with continuous horizontal striation scoupled with vertical twists.
Design Challenge: The project covers an area less than 1000 m2, the biggest challenge is how to mediate between these two conditions within limited space, combining the features of the site to create a building that can reflect Lamborghini’s corporate spirit and creating a truly exceptional design.
Research: Selection of the site is a departure from the usual strategy, located in a city center location in a shop front which only offer limited options for how realization of the exhibition center space. Like an inverted triangle, the site for the new building is located near the airport highway at South Third Ring Road in the Zhengzhou New Zone adjacent to a 24-meter high existing building to the north with green park space located to the south, covering an area of less than 1000 m2.
Inspiration: The concept design of the Lamborghini exhibition center is inspired by Lamborghini's classic vehicle type iteration; The building emphasizes a strong visual and spatial momentum created through the form, a strong, dynamic, twisting volume which is a result of use of 60 degrees angles. The design starts with drawing inspiration from Lamborghini supercar's powerful lines and dynamic angles which draw a strong relation to the surrounding site, creating a new type of architectural landmark.
Project Duration: The project finished in 2019 in Zhengzhou, China.
Operation Flow: Visitors can engage in a type of spatial dialogue with the exterior environment through the windows unique design and spatial characteristics of the windows. Walking inside the building has the same allure or driving a special super car, while maintaining a spatial relationship between indoors and outdoors views. To eliminate the pressure of building volume, the design creates a visual corridor by use of a programmatic twist between the two floors, creating an elegant presence to new visitors.
Patents: Trademark (2019) Trademark Holder.
Team Members: Principal Architect: Chuan wang
Architecture and Interior Design Team: Pingshan Qu, Yan Xue, Bo Zhao, Tao Li, Diego Ramirez, Filippo Ogliani, Rossella Corica, Qingqing Zhang, Ting Xu, Qiyuan Liu, Qingjun Tan, Chidi Wang
Landscape Design Team: Xiaoyi Teng, Haitao Ma
Image Credits: Image #1,2,3,4,5: Xia Zhi