Fido Dido House by 7UP Free Riqsichiy Marka Wasi Ruray by PepsiCo Design and Innovation

Fido Dido House by 7UP Free Riqsichiy Marka Wasi Ruray by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Burunsi Premiu in Raymi Kamay Competition Category.

BurunsiRaymi· 2020

Fido Dido House by 7UP Free Riqsichiy Marka Wasi Ruray

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Burunsi Premiu Winner in Raymi Category

23,818

Verified Award Winner

Verify Award Status for #100578

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fido Dido House by 7UP Free Riqsichiy Marka Wasi Ruray

Fido Dido Wasi nisqaqa iskay p'unchaw ruwasqa marka instalación, Covent Garden, London llaqtapi kamachisqa. Kay diseñoqa Fido Dido runakunapa yana-yuraq iskay dimensión pachanta kimsa dimensión espacioman tikrachin. Watukuqkuna sapa temapaq wasichakunata purinku, chaypin kachkan huk closet ancha reqsisqa p'achakunawan hinallataqmi kuchina wasipi Fido Flakes nisqa mikhunawan hunt'asqa. Wakin kaqkunapas kachkan: chiri fridge, samaykunapaq hamacas, huk pukllana doodle pata, thak thak musica, ima productokunata malliy atina. Kay tukuy sentidokunata llamiy hina rurasqa lugarqa watukuqkunata samaykunanpaq invitan, chaymantataq campaña willakuyta kawsayman apachin.

The Recognition

About the A' Design Award Burunsi Premiu

Fido Dido House by 7UP Free Riqsichiy Marka Wasi Ruray A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Fido Dido House by 7UP Free Riqsichiy Marka Wasi Ruray sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Fido Dido House by 7UP Free Riqsichiy Marka Wasi Ruray mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
Inspiration: Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.

Read the Press Release