Quri Raymi · 2020
Game Fuel PRO-AM Consumer Experience Kawsaq Ruwaykuna Diseño
by PepsiCo Design and Innovation
- A' Design Award Quri Premiu 2020 in Raymi
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 104,928
- Verification code 764F29CB14 · Verify this award
Colors
About Game Fuel PRO-AM Consumer Experience Kawsaq Ruwaykuna Diseño
Game Fuel PRO-AM huk kawsaq pukllay ruway karqan, huk upyana marcapaq kamasqa, chaymanta wasinkupi qhawaqkunaman rikuchisqa. Kay ruwaypi profesional pukllaqkuna riqsisqa runakunawan hukllachakurqanku, huk musuq iskay-contra-iskay pukllay modota rikuchinapaq, hinallataq huk musuq upyana latata riqsichinapaq. Estudio pampaqa puka hinaspa anqas k'anchaykunawan k'anchachisqa karqan, chaykunaqa productoq ñawpaq llimp'inkuna kanku, huk hatun rikch'ayta ruwanapaq hinaspa iskaynin equipokunata rakinapaq. Kallpayuq letrakuna hinaspa sinchi llimp'ikuna chay kanchata pukllaymanta musuq qhawayta qurqanku. Chay pampaqa pantallapi sut'ita rikukunanpaq kamasqa karqan, rikuchiy pachapi.
About the A' Design Award Quri Premiu
Game Fuel PRO-AM Consumer Experience Kawsaq Ruwaykuna Diseño A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Game Fuel PRO-AM Consumer Experience Kawsaq Ruwaykuna Diseño ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Game Fuel PRO-AM Consumer Experience Kawsaq Ruwaykuna Diseño munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Press Kit
- Unique Properties
- The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
- Inspiration
- The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
