JBBC Branding Consultancy nisqap Problue Annual Posters Rikuchina: Willakuy Qillqa diseñon

JBBC Branding Consultancy nisqap Problue Annual Posters Rikuchina: Willakuy Qillqa diseñonqa Rikchay Hapiy Kamay Atipanakuy T'aqapi 2020 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiRikchay Hapiy· 2020

Problue Annual Posters Rikuchina: Willakuy Qillqa

JBBC Branding Consultancy rurasqa

Mañakuq: JBBC Branding Consultancy

Rikchay Hapiy T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#101059 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

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Diseñomanta

Problue Annual Posters Rikuchina: Willakuy Qillqa nisqamanta

Problue Annual Posters nisqaqa huk pukuykuq marka rayku rurasqa willakuy qillqakunam. Sapa qillqaqa huk modelotam rikuchin, sumaq llaqta pachakunatawan pukuykuna pachatawan churakusqa, chaymi sapa punchaw kawsaymanta pukuykama chimpayqa rikunallam kachkan. Grismanta anqas llimphuqa qhariman churasqa sumaq kayninrayku, pukam warmiman churasqa. Pakakuq pukuy chakikunaqa llaqta kawsaypa kuyuyninmantam rimarichkan. Chimpapurakunaqa munaywanmi churasqa, hina utqay chaymanta sayaq, sapa punchaw pacha chaymanta pukuy pacha, llampu chaymanta ñawch'i. Sapa qillqaqa 420 594 milímetrostam tupun.

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A' Design Award Qullqi Premiu nisqamanta

Problue Annual Posters Rikuchina: Willakuy Qillqa A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Problue Annual Posters Rikuchina: Willakuy Qillqa ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Problue Annual Posters Rikuchina: Willakuy Qillqa achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Tupukuna & P'istuy: W 420mm x H 594mm
Etiquetakuna: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Ruway Tecnología: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Diseño Sasachakuy: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
T'aqwiy: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Kallpachay: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Llamk'ay Pacha: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Purichiy Puriy: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patentekuna: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Huñu Runakuna: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Siq'i Hayñikuna: Jblossom Branding Consultancy Co., Ltd