Kt 5g Tukuykuna qawana ch'iqchi ruray by Tist

Kt 5g Tukuykuna qawana ch'iqchi ruray by Tist is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Sumak Ruray Kamay Competition Category.

QullqiSumak Ruray· 2020

Kt 5g Tukuykuna qawana ch'iqchi ruray

by Tist

Client: Tist

A' Design Award Qullqi Premiu Winner in Sumak Ruray Category

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Verified Award Winner
Verify Award Status for #102106

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kt 5g Tukuykuna qawana ch'iqchi ruray

KT 5G nisqaqa hawa pachapi churasqa ch'iqchikunam, Seúl llaqtapa chawpinpi, Sur Corea suyupi. Kay ch'iqchikunaqa 5G willakuy ruraypa hatun kaqninkunata rikuchinku, chaykunaqa utqaylla apay, pisi qhipakuy, hinaspa hatun tinkuchiy. Kanchariq llimphukuna, siq'ikuna, hinaspa wach'ipa sinriyninkuna tinkuchiyta, utqayta, willakuykunapa purinanta rikuchinku, dronkuna hinaspa kikinmanta puriq carrokunataq kay ruraypa reqsisqa llamk'ayninkunata rimanku. Kay ch'iqchikunaqa qullqi p'anllakunamanta ruwasqam, chaykunataqa k'umuchisqa hinaspa t'inkisqam karqan, chaymantataq uretano llimphuwan tukuchasqam karqan. Aswan huch'uy ch'iqchikunaqa tiyanakunahinam llamk'anku, chayrayku kay churayqa sumaq samana pachatam ruwan, hunt'a purina ñanpa kuskanpi.

The Recognition

About the A' Design Award Qullqi Premiu

Kt 5g Tukuykuna qawana ch'iqchi ruray A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Kt 5g Tukuykuna qawana ch'iqchi ruray ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Kt 5g Tukuykuna qawana ch'iqchi ruray achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.
Dimensions & Packaging: 1.5T SUS + urethane paint / 32m*6.8m
Tags: 5G, Craig and Karl, Outdoor sculpture
Production Technology: Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.
Design Challenge: It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.
Research: In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.
Inspiration: We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.
Project Duration: Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea
Operation Flow: In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.
Team Members: TIST, Client : KT and Illustrator : Craig and Karl