Pop Pop Ruray Rurana: Hunt'ay Rurana by Tist

Pop Pop Ruray Rurana: Hunt'ay Rurana by Tist is a highly esteemed winner of the very prestigious 2020 A' Design Award Burunsi Premiu in Raymi Kamay Competition Category.

BurunsiRaymi· 2020

Pop Pop Ruray Rurana: Hunt'ay Rurana

by Tist

Client: Tist

A' Design Award Burunsi Premiu Winner in Raymi Category

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Verified Award Winner

Verify Award Status for #102112

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pop Pop Ruray Rurana: Hunt'ay Rurana

Qillqasqa Simi: Pop Pop nisqaqa chiri pachapi rurakuq hunt'ay rurayninmi, Corea llaqtapi pusaq mana impuestoyuq qhatuna wasikunapaq rurasqa. Kay proyectoqa kawsay ruraykunatawan qhatuna pachatawan huk'llachan, aswan aswan tiyanapaq mana qhatuykuy kaqllachu. Santa llaqtacha nisqa yuyaymi chiri pachata, Navidad p'unchawtawan, qullqichakunatawan huk'llachan, ñanpi purisqan sumaq kaqkunata yuyarichispa. Rikch'aykuna runakuna, uywakuna, sach'akunapas huk mayllawan tinkuchisqa kachkan, chayrayku kay siq'ikunaqa huk ch'ulla t'inkasqa hina qhaway atisqa kanku. Neon-flex k'anchayqa, acrylic materiaywan fomexwan chura kachkanku, yuraq wasi hina kaq pachaman kulurta k'anchaytawan yapananpaq.

The Recognition

About the A' Design Award Burunsi Premiu

Pop Pop Ruray Rurana: Hunt'ay Rurana A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Pop Pop Ruray Rurana: Hunt'ay Rurana sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Pop Pop Ruray Rurana: Hunt'ay Rurana mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.
Dimensions & Packaging: Neon-flex, Acrylic, Fomex / 8 Lotte Duty Free Shops in Korea
Tags: Winter, Christmas, Jordy, Santa
Production Technology: As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights.
Design Challenge: The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more.
Research: Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience.
Inspiration: We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images.
Project Duration: Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea
Operation Flow: The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience.
Team Members: TIST, Client : Lotte Duty Free and Illustrator : Jordy Van Den Nieubdijk