Nostalgia Perfumeríawasi / Q'apiywasi by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Ukupi Kamay Competition Category.
QullqiUkupi· 2020
Nostalgia Perfumeríawasi / Q'apiywasi
Client: Gold Apple
A' Design Award Qullqi Premiu Winner in Ukupi Category
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Verify Award Status for #102233The Design
About Nostalgia Perfumeríawasi / Q'apiywasi
Kay ruray 1960-1970 watakunapi industriamanta paisajekuna yuyaychasqa. Acero ruphay laminado qillaymanta rurasqa estructurakunaqa anti-utopía nisqap chiqap rimaynintataq ruwan. Mawk'a pirkakuna qhillay oxidasqa lámina perfilada nisqanqa tukuy ima kacharpariysapa willakuypa pachamamantataq kamarin. Kichasqa comunicaciones técnicas, ch'akisqa ñut'upas, granito mesapampakunapas sesentas watakunapi industrial chic ukhu diseñomanmi yapakun.
The Recognition
About the A' Design Award Qullqi Premiu
Nostalgia Perfumeríawasi / Q'apiywasi A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Nostalgia Perfumeríawasi / Q'apiywasi ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Nostalgia Perfumeríawasi / Q'apiywasi achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
- Dimensions & Packaging
- The total area is 1630 sq.m.
- Tags
- interior design, retail space, metal, stone, industrial, sixties
- Production Technology
- Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
- Design Challenge
- The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
- Research
- Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
- Inspiration
- Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
- Project Duration
- The store is located in the center of Moscow. The project was completed in 2018.
- Operation Flow
- The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
- Team Members
- Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak - Image Credits
- All images: photographer Mick Pomortsev, 2019.
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