Interdependence Cartel Diseñonpa Ruwaynin by Haitao Song

Interdependence Cartel Diseñonpa Ruwaynin by Haitao Song is a highly esteemed winner of the very prestigious 2020 A' Design Award Fierru Premiu in Ayllu Kamay Competition Category.

FierruAyllu· 2020

Interdependence Cartel Diseñonpa Ruwaynin

by Haitao Song

Client: SongHaitao

A' Design Award Fierru Premiu Winner in Ayllu Category

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Verified Award Winner
Verify Award Status for #102665

View at A' Design Award Press Release Award Badge

Colors

The Design

About Interdependence Cartel Diseñonpa Ruwaynin

Interdependencia nisqaqa huk cartel, llaqtapaq servicio, sacha uywakunata amachanapaq yuyaychananpaq ruwasqa. Kay cartelqa huk mikhuna plato rikuchin. Lloq'e ladopi, wañusqa sacha uywakuna sirisqa kachkan, huk murciélago hinallataq huk pangolín. Paña ladopitaq huk unquchisqa runa sunqu-samana (pulmón) sirin, ukhunpi coronavirus formayoq. Uywakunapa yawarnin mast'arikuspa sunqu-samanapa formanta ruwan, sunqu-samanapa yawar ñankunataq sach'a rapraskuna hina siq'isqa kachkan. Kay imagenqa sacha uywakuna mikhuyta unquykunawan tupachin, hinaspa nin: sacha uywakunata amachasqaqa, runakunatapas amachan. Kay cartelqa 70 sentimetro 50 sentimetrowantaq tupun, hawapi hinaspa internetpipas rikuchisqa kachkan.

The Recognition

About the A' Design Award Fierru Premiu

Interdependence Cartel Diseñonpa Ruwaynin A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Interdependence Cartel Diseñonpa Ruwaynin sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Interdependence Cartel Diseñonpa Ruwaynin yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
Dimensions & Packaging: 70cm X 50cm ,outdoor posting and network communication
Tags: Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
Production Technology: In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
Design Challenge: I hope the final design is creative as well as intuitive and enlightening.
Research: Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
Inspiration: Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
Project Duration: The project started in Guangzhou in January 2020 and finished in February 2020 .
Operation Flow: When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
Patents: Copyrights belong to Song HaiTao, 2020.
Image Credits: Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020