Alpha Series Rutuchina by Mert Ali Bukulmez

Alpha Series Rutuchina by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 A' Design Award Fierru Premiu in Sumaqchay Ruray Kamay Competition Category.

FierruSumaqchay Ruray· 2020

Alpha Series Rutuchina

by Mert Ali Bukulmez

Client: Arçelik A.Ş

A' Design Award Fierru Premiu Winner in Sumaqchay Ruray Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Alpha Series Rutuchina

Alpha serieqa huk pisi, chawpi profesional rutuchina, uyapa qhawariynin allin ruwaykunata ruwan. Hinallataq ch'uya allin ruwaykunata qon musuq yuyaywan, sumaq rikuyniyoqwan huñusqa. Facil kay, pisi kay, llamk'ay atiy, facil ruwaqwan tupaywan proyectopa teqsinmi. Kusikuq ruwaq experienciaqa llavenmi. Puntakunaqa facil horqomunkiman rutuchinmanta, waqaychana ukhumanpas churankiman. Baseqa rutuchinata kallpachinapaq, puntakunata ch'uyanchanapaq ruwasqa, UV k'anchaywan waqaychana ukhupi yanapasqa.

The Recognition

About the A' Design Award Fierru Premiu

Alpha Series Rutuchina A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Alpha Series Rutuchina sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Alpha Series Rutuchina yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.
Dimensions & Packaging: Shaver:
55mm (max) x 30mm (max) x 150mm (max)
Case:
65mm (max) x 50mm (max) x 135mm (max)
Tags: Alpha Series, Shaver, Men Grooming, Personal Care, UV Light
Production Technology: • Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding
Design Challenge: The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.
Research: The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.
Inspiration: Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.
Project Duration: The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.
Operation Flow: The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.
Patents: Copyrights belong to Arcelik Group, 2019