Hello Future Rikuchiy Sayaq by Nicoletta Santini

Hello Future Rikuchiy Sayaq by Nicoletta Santini is a highly esteemed winner of the very prestigious 2020 A' Design Award Fierru Premiu in Ukupi Kamay Competition Category.

FierruUkupi· 2020

Hello Future Rikuchiy Sayaq

by Nicoletta Santini

Client: BD Expo S.R.L.

A' Design Award Fierru Premiu Winner in Ukupi Category

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Verified Award Winner

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Colors

The Design

About Hello Future Rikuchiy Sayaq

"Pisi aswan allin" nisqa yachayqa kay musuq pisillayachisqa rikuchiy sayaq llamk'aymanta kallpachaq yuyay karqan. Sanu kay, llamk'ay atiywan sunqu tinkuywanpas kay ruraypa yuyayninkuna karqanku. Sayaqpa hamuq pacha rikch'aynin, rikuchinapaq rikuynaspa pisillayachisqa siqi sinchinkunawan, rikuchisqa rurukunapa hinaspa willaykunapa imaynantin, hinaspa imawanchus rurakunamanta allin kaynin tukukuynimpas kay llamk'ayta sutinchanku. Chaymantapas, mayqin ladumanta qhawarisqanmanta t'ikrasqa hina huk punku rikukuyqa kay sayaqta sapalla ruwaq elementom.

The Recognition

About the A' Design Award Fierru Premiu

Hello Future Rikuchiy Sayaq A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Hello Future Rikuchiy Sayaq sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Hello Future Rikuchiy Sayaq yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The central laminated wooden gate, designed to create an open space stand and to make the company name stand-out on every side, characterizes the stand.
This structure is surrounded by several minimal displays always in high quality laminated wood, which delimits the accesses to the central meeting area such as permits the client to exhibit his products in a sophisticated way.
To guarantee the correct impact for the corporate communication two wide led walls were laterally arranged.
Dimensions & Packaging: This 3 sides open stand measures mt. 16 x 9 m (144 mq) and it reaches a maximum height of 5 m with the gate structure and back wall.
Tags: Exhibition Design, Pavoni Italia, BD Expo, Sigep, Rimini fair, modular furniture, futuristic exhibition structure, less is more, minimalism and functionality
Production Technology: The stand is based on a raised platform with natural laminated flooring.
The structures such as the displays of the stand are made of laminated wood, while the furnishings are made of metal and plastic. The LED lightings such as two led walls with relative audio system and control were disposed in addiction to 3D logos and stickers.
Design Challenge: The challenge was to give a unique identity that could be remembered, a simple and representative stand, where the products could be enhanced, creating a futuristic identity.
Research: The research was aimed at giving a unique character to the stand, which stood out for its originality and simplicity. The goal was to give the company an innovative, quality and recognizable character. To create this project I studied the selected products the client wanted to exhibit such as the minimal corporate communication, trying to combine them with futuristic design.
Inspiration: Simplicity combined with functionality and emotional connection were the concepts behind this minimal exhibition stand.
The futuristic shape of the central structure combined with the simplified lines of the displays such as the selected range of exhibited products and graphics and the high quality of materials and finishing proposed are the representation of this philosophy, usually expressed with the words "Less is more".
Project Duration: The project started in 2019 and was exhibited at the world's top event for the entire supply chain of the Artisan Pastry, the Sigep Exhibition that took place in Rimini, Italy, in January 2020.
Operation Flow: The illusion of a different gate because of the viewpoint changes is the distinctive element that makes the stand unique.