Beauty United Space Salón Ukhu Ruwaykuna Diseño by John Sun and Renee Zhu

Beauty United Space Salón Ukhu Ruwaykuna Diseño by John Sun and Renee Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award Quri Premiu in Ukupi Kamay Competition Category.

QuriUkupi· 2020

Beauty United Space Salón Ukhu Ruwaykuna Diseño

by John Sun and Renee Zhu

Client: DDDD Creative Company

A' Design Award Quri Premiu Winner in Ukupi Category

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Verified Award Winner

Verify Award Status for #104564

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beauty United Space Salón Ukhu Ruwaykuna Diseño

Beauty United Space nisqaqa chukcha rutuy hina sumaqchakuy salonmi, Wuhan llaqtapi, China suyupi tarikun. Ukhu wasinqa yaqa 220 metro cuadrado hinam kachkan, chaypitaq chukcha rutuyta, chukcha allichayta hinallataq uya llimp'iyta huk sapan wasillapi huñunku. Marcapa reqsichiynin ñawpaq llimp'inkunaqa wasi ukhukunata rakinku hinaspa kallpayuq llimp'i tupanachiykunata paqarichinku. Huk autobuspa abstracto nisqa rikch'aykunam tukuy wasi ukhupi tema hina apaykachasqa kachkan. Ruwana kaqkunaqa kaykunam: ñawpaqmanta ruwasqa terrazzo panelkuna, cemento baldosakuna, espejo hina hinallataq q'aqusqa acero inoxidable, chaymanta moldesqa plastico tiyanakuna. Rimanakuy hallp'akuna hinallataq ruwasqakuna rikuchiykunaqa watukamuqkunata marcata astawan hamut'anankupaq yanapanku.

The Recognition

About the A' Design Award Quri Premiu

Beauty United Space Salón Ukhu Ruwaykuna Diseño A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Beauty United Space Salón Ukhu Ruwaykuna Diseño ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Beauty United Space Salón Ukhu Ruwaykuna Diseño munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
Dimensions & Packaging: About 220 square meters.
Tags: Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
Production Technology: Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
Design Challenge: The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
Research: Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
Inspiration: The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
Project Duration: The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
Operation Flow: B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
Team Members: Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU
Image Credits: Photographer: Sensor Images