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Lavazza Desea Café Rurana Maquina by Florian Seidl
Lavazza Desea Café Rurana Maquina by Florian Seidl
Lavazza Desea Café Rurana Maquina by Florian Seidl
Lavazza Desea Café Rurana Maquina by Florian Seidl

Platinu Wasi Llamkana · 2020

Lavazza Desea Café Rurana Maquina

by Florian Seidl

  • A' Design Award Platinu Premiu 2020 in Wasi Llamkana
  • CLIENT: Lavazza
  • Estimated Number of Design Views: 899,282
  • Verification code 1D17C7BB79 · Verify this award
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About Lavazza Desea Café Rurana Maquina

Sumaq sunqu maquina Italia café culturapa tukuy imanta qunpaq rurasqa: espresso-manta auténtico cappuccino otaq lattekama. Touch interfazqa akllanakunata iskay sapaq huñukunapi churan – huk cafépaq, huk lechepaq. Upyanakunaqa ruphay kallpachaywan, leche espuma kallpachaywan sapanchasqa kanman. Necesario servicioqa chawpipipi k'anchaq iconokuwan rikuchisqa. Maquinaqa sapanchasqa vidrio qiruwan hamun, Lavazzapa forma lenguajinta apaykachan kamachisqa hawinkunawan, sumaq ñiqinchawan, llimp'ikuna, materiales, acabadoman allin qhawaywan.

About the A' Design Award Platinu Premiu

Lavazza Desea Café Rurana Maquina A' Design Award Platinu Premiu mishak kan, ancha jatun yupaychay, kayta mana shuk shina, sumak shinallatak mancharina diseñukunaman kun. Platinu mishak kashkakunaka ruray yachaypak mancharina rurashkakunami, yuyaypak tupukunata rikuchik wiñay yachaymi, shinallatak paykunata rurakkunapak mana tupushka ushayta rikuchinku. Kay diseñukunaka ashtawan riksishka rurashkakuna kanata munanku, paykunaka shuk pachapak sumak kayta rikuchinku, llaktakunapak alli kawsaymanpash yanapanku shinallatak arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichunku. Lavazza Desea Café Rurana Maquina hatun alli kayta rikuchin shinallatak pachata ashtawan alli kachun ruran. Lavazza Desea Café Rurana Maquina A' Design Award Platinu Premiu mishak rurashka kan, munayta kallarichin, yuyayta kallarichin, kushichin shinallatak hatun kushikuyta kun.

Press Kit

Unique Properties
A friendly machine designed to offer the complete package of Italian coffee culture: from espresso to authentic cappuccino or latte. The touch interface arranges the selections in groups – one for coffee, one for milk. Drinks can be personalized with boost functions. Necessary service is indicated in the center. The machine comes with a dedicated glass mug and applies Lavazza’s form language with controlled surfacing, refined details and special attention to colors, materials & finish.
Dimensions & Packaging
145mm / 380mm / 280mm
4,5 kg
Tags
Lavazza, Coffee, Espresso, Cappuccino, touch interface
Production Technology
injection molding (ABS/SAN), glas, steel grid, painted main shell
Design Challenge
Much effort went into developing a shared common platform for two machines (Idola and Deséa) at the same time.
Research
conceptual and formal research, 3D modeling, mock-ups, prototyping
Inspiration
The product was designed to be a natural extension of the Lavazza A MODO MIO product line. The shoulder profile of the main shell lowers the perceived height of the product and the overall design was inspired by a series of different products - examples include a vase and automotive interior controls.
Project Duration
Turin, Italy
Operation Flow
Patented milk foaming technology, intuitive touch interface with acoustic feedback, quiet operation

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