Transformers the Skin Test House Ñawpaq Ruray: Rantikuna Wasi Pisipaq (Pop Up Store) by Hsuan-Hui Lee is a highly esteemed winner of the very prestigious 2021 A' Design Award Fierru Premiu in Ukupi Kamay Competition Category.
FierruUkupi· 2021
Transformers the Skin Test House Ñawpaq Ruray: Rantikuna Wasi Pisipaq (Pop Up Store)
Client: Birkin Creative Integrated Marketing Service Limited
A' Design Award Fierru Premiu Winner in Ukupi Category
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- Verified Award Winner
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The Design
About Transformers the Skin Test House Ñawpaq Ruray: Rantikuna Wasi Pisipaq (Pop Up Store)
Qillqasqa Simi: Transformers the Skin Test House nisqaqa, aychap qarantinpaq (cosmetics) ranti-rantikunapaq ruwasqa pisi pacha rantikuna wasim. Kay wasiqa fierro (steel) sayarinawan container nisqakunamanta ruwasqam, ichaqa pampan, wichaynin hinaspa perqankunataq k'aspimanta hinaspa pachamamawan sumaq apaykachakuq materialkunamanta ruwasqam. LED nisqa k'anchayniyuq wasichakuna hinaspa rikuchinapaq q'ipichakunaqa ukhupi kaq rantikunata rikuchinku. Kay wasi t'aqakunaqa chunka iskayniyuq horaspi ch'utinchay atikunmi, hinaspa achka tupullantinpi tantachiyta atikunmi, hinaspa paray pachapaqqa huk qhata churakunmanmi. Llapan materialkunaqa hukmanta apaykachanapaq allinmi, hinaspa kay wasiqa qanchis chunka kutita hinam llaqta pachakunapi rikhuchikuykunapaq churakusqa hinaspa ch'utisqa kasqa.
The Recognition
About the A' Design Award Fierru Premiu
Transformers the Skin Test House Ñawpaq Ruray: Rantikuna Wasi Pisipaq (Pop Up Store) A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Transformers the Skin Test House Ñawpaq Ruray: Rantikuna Wasi Pisipaq (Pop Up Store) sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Transformers the Skin Test House Ñawpaq Ruray: Rantikuna Wasi Pisipaq (Pop Up Store) yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
- Dimensions & Packaging
- Size of sole container: W1620 x H290 x D480 cm
The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times. - Tags
- pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
- Production Technology
- Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
- Design Challenge
- This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.
To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued. - Research
- The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.
The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.
The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public. - Inspiration
- This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.
This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location. - Project Duration
- Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year. - Operation Flow
- The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.
In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:
1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance. - Team Members
- Birkin Creative Integrated Marketing
- Image Credits
- Birkin Creative Integrated Marketing
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