Hang Seng Bank Bancop Wasin Ukhu Kamachiy by Marco Choi and Yan Yik Lun

Hang Seng Bank Bancop Wasin Ukhu Kamachiy by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 A' Design Award Burunsi Premiu in Ukupi Kamay Competition Category.

BurunsiUkupi· 2021

Hang Seng Bank Bancop Wasin Ukhu Kamachiy

by Marco Choi and Yan Yik Lun

Client: IMO design

A' Design Award Burunsi Premiu Winner in Ukupi Category

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Verified Award Winner

Verify Award Status for #108096

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hang Seng Bank Bancop Wasin Ukhu Kamachiy

Hang Seng Bank nisqaqa musuq wiñay bancop wasin ukhunmi, Hong Kong llaqtapi tarikun. Kay bancop ukhunqa 152 metro cuadrado hatunniyoqmi, kichasqa hinallataq allin chaskiy tusuriyniyoq, allin k'anchayniyoq, sami k'illincha kaspiwan ruwasqa. Digital servicio kaqkunaqa ukhu kamachiywan tinkusqa kachkan, chaymi kan: electronic ticket, digital servicio bar, hinallataq kikin servicio counter. Rantiqkunaqa chayamunanku ñawpaqta, mobile banking aplicaciónwan electronic ticketta hapiyta atinku counter servicionpaq. Kay disiñoqa munan bancopi suyay tiempota pisiyachiyta, hinallataq bancop llamk'ayninta astawan allin, kuska-kuska ruwaq kananpaq.

The Recognition

About the A' Design Award Burunsi Premiu

Hang Seng Bank Bancop Wasin Ukhu Kamachiy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Hang Seng Bank Bancop Wasin Ukhu Kamachiy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Hang Seng Bank Bancop Wasin Ukhu Kamachiy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
Dimensions & Packaging: Total area: 152 meter square.
Tags: Bank, bank design, e-banking, Branch design, retail design, New Generation banking
Production Technology: To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
Design Challenge: The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
Research: Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
Inspiration: The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
Project Duration: The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
Operation Flow: This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
Patents: Copyrights belong to IMO design limited, 2019.
Team Members: Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung
Image Credits: Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab